Act on Data in Data 360

Take action on segmented data on an activation target, like Meta or Marketing Clound Engagement, using activation. Share Data 360 objects with third-party partners using data shares. Monitor data events in near real-time in Data 360 with data actions.

Note

As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition, you may see references to Data Cloud in our application and documentation. While the name is new, the functionality and content remains unchanged.

• Activation and Activation Targets
  Activation is the process that publishes a segment to your activation platforms, allowing you to take action on that data. An activation target is used to store authentication and authorization information for a given activation platform, like Marketing Cloud Engagement or Meta.
• Clean Rooms
  Use a clean room to collaborate securely on audience data with other parties without exposing raw data or compromising confidentiality. Providers can use their data to help companies find appropriate audiences for their products and services. Consumers can use the insights to refine their targeting strategies. Use case templates enforce rules around input data, supported queries, and privacy regulations.
• Data Shares
  Data Shares provide easy access for external systems to use data in Data 360. With access to data lake objects (DLOs), data model objects (DMOs), and calculated insight objects (CIOs), you can build powerful analytical insights and machine learning models. Zero copy data sharing with data shares lets you share Data 360 objects without loading the data into an external system and gives you near real-time access to data.
• Data Actions in Data 360
  Monitor data changes in data model objects and calculated insight objects in Data 360, and send the change data events to the Salesforce Platform Event, Marketing Cloud Engagement, or a Webhook.
• Enrich Your Org with 360 Data and Insights
  Add cleaned and harmonized data from across your organization to your org through Data 360 enrichments. Create related list and copy field enrichments for your record pages with data from Data 360.
• Automate Flows in Data 360
  Define automations and chain together Data 360 processes that include ingestion (Salesforce CRM and Amazon S3 data streams), segmentation and activation, identity resolution, and calculated insights. You can run processes in a sequence as needed instead of waiting to run them at a scheduled time. For example, you can chain the processes to refresh calculated insights or run segmentation when data ingestion is completed. You can define automations to monitor flow runs or check their progress. Use Flow Builder to create Data 360 flows. With Flow Builder, you can build complex enterprise-scale automation with automated triggers, reusable building blocks, and prebuilt solutions.