Create the Audience Segment in Data Cloud

To create an SMS message to notify California-based customers about their upcoming policy changes, follow these steps in Data Cloud to create an audience segment.

1. In Data 360, on the Segments tab, click New.
   1. For Data Space, select default.
   2. For Segment On, select the Unified Individual data model object (DMO).
   3. Name the segment Terms of Service Changes - CA, and add a description.
   4. Click Next.
2. For Publish Type, select Standard Publish with a publish schedule of 24 hours.
   The type determines how much engagement data to use in the segment. The schedule determines how frequently to refresh the data.
3. For Publish Schedule, enter a start date and time, an expiration date, and click Save.
4. In the direct attributes list, select Unified Individual.
5. Drag State of Residence to the segment canvas.
   1. Set the operator to Is Equal To, and enter the value CA for California.
6. Click Done, and then click Save.