Audience Data Model Object

Understand and analyze your activated audience over time using audience data model objects (DMOs). There are two types of related DMOs, audience and audience latest DMOs.

An Audience DMO show when profiles are added, updated, deleted, or unchanged. View profile details, such as the activated attributes, when the activation occurred, and which segment it belongs to.

An Audience Latest DMO lets you ‌quickly find and retrieve information on the most recent activation publish from Data Explorer or through the API. You can query the latest activation payload using only the activation ID, without needing to filter by the last published timestamp for history-based queries. However, these DMOs don't include the delete delta type, which is only available in and audience DMO.

When you create or edit an activation, an Audience DMO is created for each activation target in Marketing Cloud Engagement, Amazon S3, SFTP, Google Cloud Storage (GCS), Microsoft Azure Blob Storage, Marketing Cloud Personalization, Data Cloud, and B2C Commerce.

For example, if you create five Engagement activation targets, ten audience DMOs are created. Five historical audience DMOs and five audience latest DMOs. When you delete the connected activation target or the DMO, the audience DMO is deleted. You can’t delete the Audience DMO if an activation is using it. The first time you save an activation for each activation target, it takes longer than usual because the Audience DMO is being created.

• Create a Data 360 Object from a Segment
  Activations to the Data 360 activation target use segments and attributes to create objects. Each Data 360 org can have one Data 360 activation target, and each activation target can have multiple objects. The same object can be selected for multiple segments.
• Audience DMO Schema Attributes
  In Data Cloud, audience DMOs are created with a specific naming convention. Look for: Activation Audience - <Activation Target name>.