Audience Insights Data Model Object in Data Cloud

Use the Audience Insights DMO to compare audience traits and understand how affinities, in-market behaviors, and demographics vary across your audiences. The report scores on the Insights tab indicate the likelihood of audience members being part of a specific demographic or behavioral category. See Google Audience Insights in Activation.

The Audience Insights DMO is created when the first activation for a Google target is saved. If your organization has existing activations to Google, you can create an Audience Insights DMO by starting a new activation or by editing an existing one. The DMO stores audience insights only for segments with a minimum of 1,000 active users.

• View Audience Insights in Data Explorer
  View audience insights across different activations for a given target in Data 360. You can view results up to the past 90 days.
• Audience Insights DMO Schema Attributes
  In Data Cloud, the Audience Insights DMO has these schema attributes.