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Analyze Data from Data 360
Gain insight into your Data 360 data using the best analysis tool or product for your business. The following tools offer a variety of analytics features to use with Data 360. Find your tool and access learning resources from here.
As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition, you may see references to Data Cloud in our application and documentation. While the name is new, the functionality and content remains unchanged.
Tableau Next
Tableau Next is agentic analytics that delivers personalized, contextual, and actionable insights everywhere work happens. Tableau Next, Tableau Semantics, and Data 360 work together as a connected ecosystem to unlock the value of your data. With all three natively built into Salesforce and integrated with Agentforce, any team can discover analytical insights to make strategic decisions quickly.
- Salesforce Help: Tableau Next Map
- Salesforce Help: Data 360 and Tableau Next
- Video: Introducing Tableau Next
- Trailhead: Unlock Actionable Insights with Tableau Next
Tableau
Tableau is a complete, flexible analytics platform for harmonizing, managing, and exploring data with interactive visualizations. You can combine and manage data from multiple sources, including Salesforce data, in the Tableau platform.
- Salesforce Help: Data 360 and Tableau Map
- Tableau Help: Build a View to Explore Your Data
- Video: Tableau Video Links
- Trailhead: Become a Data-Driven Team using Tableau
CRM Analytics
With CRM Analytics Direct Data for Data 360, you can operationalize data analysis without first loading Data 360, prepping it, or creating live datasets. Embed Data 360 records into CRM Analytics dashboards for any Salesforce object and run queries on the data in real time using single sign-on across both platforms. You can filter Data 360 info, drill deeper, and act on your records directly from the dashboards.
- Salesforce Help: Unlock CRM Analytics Insights on Data 360
- Salesforce Help: Gain Insights on Data with CRM Analytics
- Video: Video Links
- Trailhead: Trailhead Links
Data 360 Reports and Dashboards
Create standard reports on single or multiple related data model objects (DMOs) or Calculated Insights, or build a custom report type on DMO fields and records from Data 360. Visualize KPIs and trends from Data 360 reports in your dashboards.
- Salesforce Help: Data Cloud Reports and Dashboards Map
- Salesforce Help: Data Cloud Reports and Dashboards
- Video: Find Answers to Business Questions with Data Cloud Reports and Dashboards
- Trailhead: Introduction to Data Cloud Reports
Marketing Cloud Intelligence
With Marketing Cloud Intelligence you connect, harmonize, visualize, and act on your marketing data to optimize performance within campaigns, discover insights in real-time, and then act on them.
- Salesforce Help: Load Data from Data Cloud into Marketing Cloud Intelligence
- Salesforce Help: Marketing Cloud Intelligence Map
- Trailhead: Explore Marketing Intelligence
Service Intelligence
Service Intelligence is a data-driven solution that displays key contact center performance metrics. Service Intelligence includes Data 360, CRM Analytics, and Einstein Conversation Mining. The combination of customer data, key performance indicators (KPIs), and AI help your service team improve operations and reduce costs.
- Salesforce Help: Improve Operations with Service Intelligence
- Trailhead: Service Intelligence: Quick Look
Segment Intelligence
Segment Intelligence empowers customers to better use existing segments and increase the impact of their marketing activity. Segment Intelligence combines Data 360 and CRM Analytics to surface insights on segments across multiple channels, engagement types, and conversion sources, such as revenue from Commerce Cloud. Build and enhance segments with actionable performance insights and improve your marketing return on investment (ROI) with more relevant audiences and campaigns.
- Salesforce Help: Segment Intelligence in Data 360
- Unlock Hidden Insights with Tableau
After you've combined, unified, and harmonized your data in Data 360, it's now ready for you to analyze. Use Tableau to find useful and actionable insights that can drive business success and create a personalized experience for your customers. Data 360, Tableau, and Salesforce 360 apps work together to consolidate your data and create a single customer record. Unlock hidden insights, and make decisions based on all your customer data. - Gain Insights on Data with CRM Analytics
Data 360 allows you to perform exploratory analysis on your data at different stages of its lifecycle using CRM Analytics. You can build contextual insights and create interactive views on a data lake object (DLO), data model object (DMO), or calculated insights object (CIO) without loading the data into CRM Analytics. You can filter the Data 360 data, drill deeper, and act on the data directly from the dashboards. - Visualize Your Data with Data Lens
Data Lens provides you with an intuitive and interactive environment for in-depth data exploration and visualization. Moving beyond static reports, you can directly interact with your data to reveal hidden, valuable insights and patterns. - Load Data from Data 360 into Marketing Cloud Intelligence
Connect Data 360 to Marketing Cloud Intelligence to analyze your customer data and build dashboards and reports. - Data 360 Reports and Dashboards
Easily create standard reports on single or multiple related data model objects (DMOs) or Calculated Insights to determine which areas of your business to focus on. Or, build a custom report type on DMOs to get information on the most pertinent fields and records from Data 360. You can group, filter, and summarize records in the report, run it for near real-time information and share it with others. And, make business decisions faster by visualizing KPIs and trends from Data 360 reports in your dashboards. - Explore and Research Content with Notebook AI
Data 360 Notebook AI is a generative AI notebook for uploading personal, enterprise, and public content, conducting research, and generating insights.
