Data 360 Usage and Access Changes

Intelligent Context Guidelines and Limits:
- Renamed Maximum number of PDF files that can be uploaded limit to Maximum number of files that can be uploaded.
- Renamed Maximum size of PDF files that can be uploaded limit to Maximum size of files that can be uploaded.

May 8, 2026

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Unstructured Data and Search Index: Increased Maximum number of search indexes per Data 360 instance limit from 25 to 100.

Apr 28, 2026

Data Ingestion: Updated Total number of CRM orgs that can be connected to Data 360 limit to no limit.

Apr 14, 2026

Data Graphs: Increased Maximum number of data graphs per org limit for standard and real-time data graphs from 10 to 25.

Mar 13, 2026

Real-Time Insights: Added Maximum number of real-time insights, Maximum number of real-time insight fields (dimensions and measures), and Maximum number of related-DMOs limits.

Mar 2, 2026

Activation Guidelines and Limits: Added Maximum number of characters for file storage activation limit.

Activation Guidelines and Limits:
- Added Maximum number of characters for file storage activation limit.
- Increased Total number of activations with related attributes limit to 10,000.
- Increased Total number of related attributes per activation limit to 300.
- Increased Maximum records in a segment with related attributes limit to 150 million.
- Increased Maximum levels away from the Activation Membership DMO with related attributes limit to 5.
- Added Maximum number of related attribute records selected limit.
- Added Maximum number of characters for file storage activation limit.

Feb 6, 2026

Code Extension (Beta) Guidelines and Limits:
- Added Maximum custom code deployment package size (zipped) limit.
- Added Maximum runtime (duration) of a custom script before it's canceled by the system limit.
- Added Retention period of custom code logs stored in a DLO limit.

Feb 3, 2026

API Guidelines and Limits: Changed Total number of concurrent inbound requests for Query API and Insights API limit to Total number of concurrent inbound requests for Insights API.

Jan 30, 2026

Document AI Guidelines and Limits:
- Added Maximum number of fields the root object and every table can have when creating a document schema config limit.
- Added Maximum number of fields in a schema tree when calling the data extraction API with an inline schema limit.

Jan 9, 2026

Streaming Insights Guidelines and Limits:
- Updated Supported primary DMO objects limit.
- Updated Allowed joins limit.

Jan 5, 2026

Unstructured Data and Search Index Guidelines and Limits:
- Corrected Maximum number of results for a vector or hybrid search query limit to Maximum number of results for a vector search query.
- Added Maximum number of results for a hybrid search query.

Dec 12, 2025

Activation:
- Increased Total number of related attributes per activation from 20 to 300 across no more than 4 data model objects in the same path.
- Increased Maximum records in a segment with related attributes from 10 million to 150 million.
- Increased Maximum levels away from the Activation Membership DMO with related attributes from 4 to 5.
- Added Maximum number of related attribute records selected limit.

Dec 5, 2025

Intelligent Context: Added these limits:
- Maximum number of PDF files that can be uploaded
- Maximum size of PDF files that can be uploaded
Unstructured Data and Search Index:
- Added Maximum size of unstructured data files - audio and video limit
- Added Maximum size of unstructured data files - image formats limit
- Increased Maximum number of search indexes per Data 360 instance limit from 10 to 25

Nov 4, 2025

Data Services Billable Usage Types for Data 360

Data Ingestion: Added these Local File Upload limits:
- Supported delimiters
- Header row requirements
- Unsupported refresh of data streams
- Maximum number of data streams created from a local file upload
- Unsupported file or column names
- Primary key uniqueness restrictions

Added the Intelligent Processing usage type

Oct 14, 2025

Data Ingestion: Added these Local File Upload limits:
- Supported delimiters
- Header row requirements
- Unsupported refresh of data streams
- Maximum number of data streams created from a local file upload
- Unsupported file or column names
- Primary key uniqueness restrictions

Oct 10, 2025

Data Shares: Increased Total number of data shares per org limit to 100.

Sep 26, 2025

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

APIs: Added Total number of rows queried at a time in Query Editor limit.
Unstructured Data and Search Index:
- Removed Maximum length of values for pre-filtering fields of “Text” data type limit.
- Increased Maximum query filter length in a hybrid search query limit to 128,000.
- Increased Maximum query filter clauses in a hybrid search query limit to 3,072.
- Increased Maximum number of terms in the IN clause in a hybrid search query limit to 4,096.

Sep 19, 2025

APIs: Removed Data size of query API response limit.
SFTP Ingestion: Replaced Maximum size per CSV file with Maximum size per file and Maximum number of files per scheduled run with Maximum number of files included in a scheduled run. Increased Maximum data for a data stream run to 30 GB. Added Maximum size limit for file allowed during field analysis, Maximum file for PGP-encrypted schema file analysis, Maximum object size for fields, Maximum total size allowed for manual extract, and Maximum total number of files allowed for manual extract limits.

Sep 16, 2025

General Guidelines and Limits: Updated the Number of data spaces limit.
Document AI: Added Maximum size of unstructured data files for Document AI processing—PDF, JPEG, JPG, and PNG, Maximum number of pages per PDF for Document AI processing, and Maximum number of requests per minute for schema extraction limits.

General Guidelines and Limits: Updated the Number of data spaces limit.

Sep 15, 2025

Data Ingestion: Added the Optimal number of file rows when creating S3 data streams for GCS, Azure, and S3 Bulk Ingestion.
Unstructured Data and Search Index: Added the Maximum amount of unstructured data that can be added to an enriched index and Search Index processing time when enriched indexing is enabled limits.

Data 360 Limits and Guidelinesand Customer Data Platform Limits and Guidelines

Data Ingestion: Added the Optimal number of file rows when creating S3 data streams for GCS, Azure, and S3 Bulk Ingestion.

Sep 5, 2025

Data Ingestion: Added the Maximum number of characters for a single cell for Local File Upload limit and Maximum number of characters for a single cell limit for GCS, Azure, and S3 Bulk Ingestion.
Data Shares Guidelines and Limits: Increased the Total number of data share targets per org limit to 20.
Ingest Streaming API: Updated Expected latency for Mobile and Web SDK and server-to-server applications for Engagement data.

Aug 26, 2025

Ingest Streaming API: Updated limits for Expected latency for Ingestion API and Expected latency for Mobile and Web SDK applications.

Ingest Streaming API: Updated limits for Expected latency for Ingestion API, Expected latency for Mobile and Web SDK and server-to-server applications, Maximum number of records that can be deleted via Ingestion API deletion, and Total number of requests per second across all Ingestion API object endpoints.

July 22, 2025

Unstructured Data: Updated a limit to add more data files: PDF, Excel, PowerPoint, Word, RTF, CSV, XML, Email, and Message formats.

June 10, 2025

Feature Availability: Removed the Feature Availability in Data Cloud and Customer Data Platform topic.

June 2, 2025

Data Graph: Added the Maximum number of records included per DMO limit.
Ingest Bulk API: Added the Maximum number of concurrent jobs per org limit.

May 6, 2025

Data Services Billable Usage Types for Data 360

Added real-time data graph limits to the Data Graphs section.

April 15, 2025

Added the Internal Data Pipeline usage type.
Updated the description of the Batch Data Pipeline usage type.
Updated the description of the Streaming Data Pipeline usage type.

March 31, 2025

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

APIs: Added limits to the APIs: Query, Insights, and Profile section.

March 17, 2025

Einstein Studio: Added limits for Einstein-Created Models (Created from Scratch).

Data 360 Editions and Licenses

Added Data Cloud Provisioning and Customer Data Platform licenses.
Added Your Account availability details.

March 10, 2025

Data Shares: Updated the Maximum number of objects included per data share limit from 20 to 250.
Identity Resolution: Added the limits: Maximum number of individual profile identifiers included in a unified profile and Maximum number of engagement events included in a unified profile.

March 3, 2025

Developer Edition: Moved Developer org–related limits to Developer Edition Limits and Guidelines for Data Cloud.

February 3, 2025

Segmentation: Added the Maximum number of waterfall segments limit.

January 28, 2025

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Data Actions: Added the Total number of real-time data actions per real-time data graph limit.

January 13, 2025

Data Actions: Removed the Total number of data attributes per payload limit.
Data Actions: Removed the Maximum size of payload per firing limit.
Streaming Insights: Updated the section.

January 6, 2025

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Removed the Total number of Einstein Lookalike seed segments limit.
Updated the Maximum number of Einstein segments created per month limit to 160.
Added the Maximum number of draft data graphs per org limit of 5.
Removed the All Predictive Models: Maximum number of inference calls per month limit (Data Cloud only).
Removed the Number of anonymous profiles limit (Data Cloud only).
Added the Maximum number of results for a vector or hybrid search query limit of 16,000 (Data Cloud only).

December 13, 2024

Data 360 Editions and Licenses

Added add-on 4 licenses for Data Cloud in sandbox orgs.

Data Services Billable Usage Types for Data 360

Updated the description of the Inferences usage type.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Increased the Maximum number of batch transforms that can be created in an org limit to 1,000.
Increased the Total number of data actions per tenant limit to 200.
Increased the Total number of data action targets per tenant limit to 100.
The Tableau Query limits section was removed.

November 11, 2024

Data Services Billable Usage Types for Data 360

Added the Private Connect Data Processed usage type.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Added the Maximum number of private network routes limit.

October 21, 2024

Updated the Total number of calculated insights per tenant limit.
Increased the Maximum number of times a calculated insight can be manually processed in any 24 hour period limit.
Increased the Maximum number of nested calculated insights limit.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Updated the Total number of activations limit.
Added the Maximum query filter length in a hybrid search query limit.
Added the Maximum query filter clauses in a hybrid search query limit.
Added the Maximum number of terms in the IN clause in a hybrid search query limit.
Increased the Maximum number of times a calculated insight can be manually processed in any 24 hour period limit.
Increased the Maximum number of nested calculated insights limit.

October 14, 2024

Added the Maximum number of Data Cloud One companion connections limit.
Removed the Total number of concurrent queries limit.

Feature Availability in Data Cloud and Customer Data Platform

Added Data Cloud One.

October 7, 2024

Data Services Billable Usage Types for Data 360

Updated the Unstructured Data billing category description.
Updated the Sub-second Real-Time Profiles & Entities category name and description.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Raised the Maximum number of objects per data graph limit to 25.

September 23, 2024

Data Services Billable Usage Types for Data 360

Revised the Scheduled standard data graph refreshes per day limit for clarity.
Replaced the Maximum number of engagement events in a real-time data graph limit with the Maximum number of engagement events in a data graph limit.
Replaced the Maximum age of engagement data included in a real-time data graph limit with the Maximum age of engagement data included in a data graph limit.

Updated the Batch Data Pipeline billing category description.
Added the Batch Data Transforms billing category.
Updated the Streaming Data Pipeline billing category description.
Added the Streaming Data Transforms billing category.
Updated the Data Federation or Data Share Rows Accessed billing category description.

September 9, 2024

Data Services Billable Usage Types for Data 360

Updated the Data Queries billing category description.
As of August 16, 2024, Data Cloud usage will no longer be billed against the Accelerated Data Queries and Real Time Profile API categories.

Feature Availability in Data Cloud and Customer Data Platform

Added feature availability for Communication Capping (Pilot).

Data 360 Standard Permission Sets and Customer Data Platform Standard Permission Sets in Data 360

Added permission set information for Communication Capping (Pilot).

August 22, 2024

Data 360 Standard Permission Sets and Customer Data Platform Standard Permission Sets in Data 360: Removed the requirement that System admins need the Data Cloud admin permission set to see and access Data Cloud Setup.

August 5, 2024

Data Services Billable Usage Types for Data 360: Added a note about billing for sandbox orgs.

July 29, 2024

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines: Added the Total number of processed records for rapid segments limit.

July 22, 2024

Removed these limits:

Total number of AI models per tenant
Total number of output fields for an AI model per tenant
Maximum levels to reach an object in the object hierarchy

Added these limits:

Maximum number of source profiles that can be unified into a single unified profile
Maximum size of source records processed in a ruleset
Maximum combined character count of values reviewed by a match rule
Maximum number of real-time insights
Maximum number of real-time insight fields (dimensions and measures)
Maximum number of real-time segments
Maximum number of engagement data model objects included in a real-time segment
Maximum number of streaming events included in a real-time segment
Maximum levels of nested segments in a real-time segment
Exclusion in a real-time segment
Connected Models (Bring Your Own Model): Maximum number of input variables for an AI model per tenant
Einstein-Created Models (Created From Scratch): Maximum number of input variables for an AI model per tenant
Einstein-Created Models (Created From Scratch): Minimum number of rows
Einstein-Created Models (Created From Scratch): Maximum number of rows
All Predictive Models: Maximum Number of prediction jobs
All Predictive Models: Maximum number of inference calls per month
All Predictive Models: Maximum number of active models
All Predictive Models: Maximum number of rows for each real-time inference request

Updated this limit:

Maximum size per CSV file

Removed these limits:

Total number of AI models per tenant
Total number of output fields for an AI model per tenant
Maximum levels to reach an object in the object hierarchy

Added these limits:

Maximum number of source profiles that can be unified into a single unified profile
Maximum size of source records processed in a ruleset
Maximum number of match rules in a ruleset
Maximum number of match criteria within a single match rule
Maximum combined character count of values reviewed by a match rule
Einstein-Created Models (Created From Scratch): Maximum number of input variables for an AI model per tenant
Einstein-Created Models (Created From Scratch): Minimum number of rows
Einstein-Created Models (Created From Scratch): Maximum number of rows
All Predictive Models: Maximum Number of prediction jobs
All Predictive Models: Maximum number of inference calls per month
All Predictive Models: Maximum number of active models
All Predictive Models: Maximum number of rows for each real-time inference request

Updated this limit:

Maximum size per CSV file

July 15, 2024

Added the Maximum length of values for pre-filtering fields of “Text” data type limit.
Added the Total number of data lake objects (DLOs) limit.

Data Services Billable Usage Types for Data 360

Added the Total number of data lake objects (DLOs) limit.

Added the Sub-second Real-Time Events & API usage type.
Added the Sub-second Real-Time Service Usage section.
Updated the Data Queries usage type description.
Updated the Accelerated Data Queries usage type description.
Updated the Data Federation or Data Share Rows Accessed usage type description.

Feature Availability in Data Cloud and Customer Data Platform

Added feature availability for Real-Time Data Graphs and related real-time features.

Billing Considerations for Einstein Generative AI Audit and Feedback

The article was created.

July 8, 2024

Data Services Billable Usage Types for Data 360

Updated the Unsupported Orgs limit.

July 1, 2024

Updated the Batch Data Pipeline usage type description.

June 24, 2024

Updated the Number of external data lake objects allowed per org limit.
Changed the name of the Rapid Segments limit to Maximum number of rapid segments.

Changed the name of the Rapid Segments limit to Maximum number of rapid segments.

June 17, 2024

Data Services Billable Usage Types for Data 360

Updated the Number of external data lake objects allowed per org limit.

June 10, 2024

Feature Availability in Data Cloud and Customer Data Platform

Added feature availability for Unstructured Data and Search Index Configurations.

Updated the Accelerated Data Queries to add vector search queries.
Added the Unstructured Data Processedusage type.

Added limits for Unstructured Data.

May 27, 2024

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Added the Maximum number of data graph profile records for enrichment limit.

May 20, 2024

Removed the Maximum scheduled data graph refreshes in 24 hours limit.
Added the Scheduled standard data graph refreshes per day limit.
Added the Maximum size of a real-time data graph limit.
Added the Maximum number of engagement events in a real-time data graph limit.
Added the Maximum age of engagement data included in a real-time data graph limit.
Added the Match methods used during real-time matching limit.
Added the Maximum records in a segment with related attributes limit.
Added the Maximum levels away from the Activation Membership DMO with related attributes limit.

May 13, 2024

Data Services Billable Usage Types for Data 360

Removed the Total number of active calculated insights and Total number of calculated insight batch runs per year, per tenant limits.

April 22, 2024

Added a note to Data Federation or Sharing Rows Accessed usage type to clarify what it applies to.

April 1, 2024

Feature Availability in Data Cloud and Customer Data Platform

Added feature availability for Einstein Segments.

Data Services Billable Usage Types for Data 360

Updated the Data Share Rows Changed (In Region) category name to Data Share Rows Shared (Data Out).
Updated the Data Share Rows Accessed (In Region) category name to Data Federation or Sharing Rows Accessed.
As of March 19, 2024, Data Cloud usage will no longer be billed against the Data Share Rows Changed (In Region) and Data Share Rows Accessed (In Region) categories.

March 25, 2024

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Reduced the Total number of data actions per tenant limit to 10.
Reduced the Total number of data action targets per tenant limit to 3.

March 18, 2024

Added limits for Data Federation.
Replaced the Maximum size per standard CSV file limit with the Maximum size per uncompressed CSV file limit.
Added the Maximum size per uncompressed parquet file limit.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Added the Optimal size per parquet file limit.
Added the Maximum size per uncompressed parquet file limit.
Reduced the Total number of data actions per tenant limit to 10.
Reduced the Total number of data action targets per tenant limit to 3.

March 11, 2024

Added the Maximum number of match rules per ruleset limit.
Added the Maximum number of match criteria per match rule limit.
Added the Maximum number of Einstein segments created per month limit.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Updated the Number of ad audience activations to ad audience partners limit to the total number of contracted ad audiences.
Replaced Scheduled activation publish frequency limit with separate limits for standard segments and rapid segments.

February 19, 2024

Removed the Total number of data action events generated per tenant, per minute limit.

January 29, 2024

Increased the Maximum number of rows for a Marketing Cloud Data Extension full extract limit to 100 million.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Increased the Maximum number of rows for a Marketing Cloud Data Extension full extract limit to 100 million.
Increased the Maximum number of batch transforms that can be created in an org limit to 100.

January 18, 2024

Increased the Maximum number of fields per data stream limit to 1,050.
Increased the Maximum number of single field types in a data stream limit to 800.
Increased the Fields per data model object limit to 800 per field type and 1,050 fields total.

Spring '24 Doc Release (January 11, 2024)

Feature Availability in Data Cloud and Customer Data Platform

Changed Einstein Studio Bring Your Own Model name to Einstein Studio AI Models.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Changed Einstein Studio Bring Your Own Model name to Einstein Studio AI Models.

Data 360 Standard Permission Sets and Customer Data Platform Standard Permission Sets in Data 360

Changed Einstein Studio Bring Your Own Model name to Einstein Studio AI Models.

January 4, 2024

Feature Availability in Data Cloud and Customer Data Platform

Added feature availability for Data Graphs.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Added Data Graphs limits.

Data 360 Standard Permission Sets and Customer Data Platform Standard Permission Sets in Data 360

Added permissions sets information for Data Graphs.

December 11, 2023

Increased the Total number of data actions per tenant limit from 20 to 100.
Increased the Total number of data action targets per tenant limit from 10 to 50.
Removed the Number of activation records processed per org per year for each ad audience limit.
Increased the Data size of query API response limit from 8 MB to 32 MB.

Increased the Total number of activations with related attributes limit from 30 to 100.
Increased the Data size of query API response limit from 8 MB to 32 MB.

December 4, 2023

Increased the Number of Data Cloud Permission Set Licenses limit from 1,000 to 20,000.
Removed the Total number of Marketing Cloud data extension tables limit.
Added the Maximum number of rows for a Marketing Cloud data extension full extract limit.

Removed the Total number of Marketing Cloud data extension tables limit.
Added the Maximum number of rows for a Marketing Cloud data extension full extract limit.

October 23, 2023

Feature Availability in Data Cloud and Customer Data Platform: Updated availability for Einstein Studio Bring Your Own Model.
Customer Data Platform Standard Permission Sets in Data 360: Updated permission sets for Einstein Studio Bring Your Own Model.

October 16, 2023

Increased the Maximum number of batch transforms that can be created in an org limit to 100.
Increased the Maximum concurrent batch transforms that can be run at a time limit to 50.
Added the Maximum size per compressed parquet file limit.
Increased the Maximum data size for upsert limit to 50 GB.

Data 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Added 3 Data Share limits.
Added 4 Einstein Studio Bring Your Own Model limits.
Added the Maximum size per compressed parquet file limit.
Increased the Maximum data size for upsert limit to 50 GB.
Added the Maximum number of records that can be deleted via Streaming API deletion limit.

October 2, 2023

The Total number of concurrent queries limits for API Queries generally and for queries to Tableau were increased from 15 to 50.
Adjusted the name of the Number of ad audiences and activations to Google and Meta external activation platforms limit to Number of ad audience activations to add audience partners and corrected the limit for Data Cloud licenses.

Feature Availability in Data Cloud and Customer Data Platform

Update availability for data shares.

Customer Data Platform Standard Permission Sets in Data 360

Updated permission sets for Data Shares.

September 19, 2023

D..ata 360 Limits and Guidelines and Customer Data Platform Limits and Guidelines

Adjusted the names of the Total number of data actions generated per tenant, per minute and Total number of standard concurrent publishes per hour limits for clarity.
The Total number of filters limit on segmentation was increased from 50 to 100.
The Rapid segments limit was increased from 5 to 20.

September 6, 2023

Data 360 Standard Permission Sets: Updated to clarify that Data Cloud for Marketing permission sets are associated with the Segmentation and Activation add-on license.
Data 360 Limits and Guidelines: Removed an extraneous note from the Total number of Streaming Insights limit.

August 21, 2023

Feature Availability in Data Cloud and Customer Data Platform

Added Data Shares.

Data Services Billable Usage Types for Data 360

Added two usage types related to data shares.
Revised the Batch Data Pipeline and Streaming Data Pipeline usage category descriptions to include data transforms.

Data 360 Standard Permission Sets

Added Data Shares.

Customer Data Platform Standard Permission Sets in Data 360

Added Data Shares.

Added the Data Shares section.
Added the Einstein Studio Bring Your Own Model section.

Data Services Billable Usage Types for Data 360

Added the Data Shares section.
Added the Einstein Studio Bring Your Own Model section.

August 14, 2023

Feature Availability in Data Cloud and Customer Data Platform

Added Einstein Studio Bring Your Own Model.
Added Segmentation: Einstein Lookalike Segments.

Added the Inferences usage category.

Data 360 Standard Permission Sets

Added Einstein Studio Bring Your Own Model.

Customer Data Platform Standard Permission Sets in Data 360

Added Einstein Studio Bring Your Own Model.

In the Segmentation section, noted that Einstein Lookalike Segments isn’t available for orgs with Customer Data Platform licenses.
In the Streaming Insights section, the Aggregation time window minimum time was changed from 5 minutes to 1 minute.

In the Segmentation section, added the Total number of Einstein Lookalike seed segments limit.
In the Streaming Insights section, the Aggregation time window minimum time was changed from 5 minutes to 1 minute.

August 7, 2023

Customer Data Platform Billable Usage Calculations: Clarified that billable unified profile calculations in orgs that don’t use identity resolution are based on data lake objects mapped to data model objects that are categorized as type Profile type.

July 31, 2023

In the Data Transforms section, updated the Total number of streaming data transforms per org limit to include information about using Data Cloud in a Developer org.
In the Identity Resolution section, clarified that the Maximum number of ruleset jobs in any 24-hour period limit is calculated per data space. The Total number of identity resolution rulesets limit is now listed first in this section.
In the Calculated Insights section, removed from the total limit across all calculated insights limit from the Maximum number of times a calculated insight can be manually processed in any 24-hour period row.
In the API Usage limits section, changed the Expected latency for Ingestion API limit from 2 minutes to 3 minutes.