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Customer 360 Data Model: Individual and Contact Points
When using the Customer 360 Data Model, Data 360 prepares a list of Salesforce-published objects, fields, metadata, and relationships to ensure consistency across applications and business processes. Individual and contact point objects are important concepts for successful and complete data streams.
| Object Type | What It Is | Example |
|---|---|---|
| Individual | Represent the person you are, or will be, dealing with using the system | FirstName, LastName, BirthDate, BirthPlace |
| Contact Point Email | Email address for an individual | info@northerntrailoutfitters.com |
| Contact Point Phone | Phone number for an individual | +1555123456 |
| Contact Point Address | Mailing address for an individual | 123 Main St., Big City, CA12345, USA |
| Contact Point App | Software Application for an individual and optionally on a specific device | John Doe has Strava App on device iPhone123 |
| Contact Point OTT Service | The “over-the-top” technology that delivers a messaging/streaming service account of an individual through internet-connected devices | WhatsApp, Line, Netflix |
| Contact Point Social | Social handle for an individual | Twitter: @trustednews |
| Contact Point Digital Id | A digital identifier of an individual such as Google Ad ID (GAID), Mobile Ad ID (MAID), Apple Identifier for Advertisers (IDFA), etc. | |
| Party Identification | Set of ways to identify an individual | Drivers license number, customer ID |
| TelephoneNumber | The display name, as defined by the customer. Include this object in places where customers view the number like Profile API and Profile Views. | |
| FormattedE164PhoneNumber | The E164 formatted phone number. Use in backend systems as the standardized value for processing. | |
| Country | The country code | US, CA, IT, NZ, AU |
| PhoneCountryCode | The country dialing code | +1, +91 |
Individual ID
Imported data customer identifiers must be mapped to the Individual ID field to drive identity resolution behavior and to receive accurate data when creating data segments.
The Individual ID object is important to ensuring successful data in Data 360. When importing any customer information, it’s mapped to this object and remains consistent throughout the entire product.
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