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            Create a Marketing Cloud Engagement Data Action Target

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            Create a Marketing Cloud Engagement Data Action Target

            Send automated emails and journeys to customers based on behavioral or transactional event data routed from Data 360. Trigger emails and journeys to customers from data model objects (DMOs) and calculated insights. For example, a customer purchases an item and searches for “installation manual” on your website. You trigger an event that sends the customer an email with a how-to video or installation instructions.

            Required Editions

            Available in: All Editions supported by Data 360. See Data 360 edition availability.
            User Permission Sets Needed
            To create Marketing Cloud Engagement data action targets:

            One of these permission sets:

            • Data Cloud Architect
            • Data Cloud Activation Manager

            Before you create a data action target, complete these prerequisites.

            • Set up the Marketing Cloud Engagement connection in Data 360.
            • Create the email template in Content Builder through Email Studio, and complete all mandatory fields. Use a template-based, text-only, or HTML email type.
            • The subscriber list in Marketing Cloud Engagement includes the subscriber key, first and last names, and email address.
            • Create a data extension for Journey Builder API Events of a data action with a single click in Data 360 without navigating to Marketing Cloud. To learn more, see Create a Data Extension in Data 360. Or, to manually create the data extension in Marketing Cloud, ensure that you first create the intended journey in Journey Builder for the API Event.
              Note
              Note The journey entry source must be an API Event type, and all fields in its data extension must be nullable. The data extension attribute names for a primary object and related object must start with the object API name of the data model object that you selected in Data 360, followed by an underscore, and the attribute API name. For example, Shopping_Events__dlm_deviceId__c or Individual_deviceId__c. You can use the same data extension for primary and related objects. If you have multiple data actions that use these objects, reuse the data extensions.
            • Select the business units, and enable the mapping in Data 360.
            1. In Data 360, go to the Data Actions Target tab, click New.
            2. Enter the data action target name.
              The API Name field is automatically populated.
            3. For the data action target type, select Marketing Cloud.
            4. Select the business unit where the subscriber is present.

              If multiple Marketing Cloud Engagement instances (EIDs) are connected to a Data 360 org, the business unit list shows all associated business units.

            5. For the destination, select either Email or Journey Builder API Event.
            6. Select the email template or Journey Builder API Event that you want to send when the data action conditions are met.

              If you don’t select the Journey Builder API Event, the status of the data action target and any corresponding data action is set to draft. To set them to active, use the automated way of creating a data extension for the data action within Data 360 and select the Journey Builder API Event for the data action target.

            7. To filter subscribers, select Send events only to subscribers of the selected business unit.
              Select this option if you don’t want to send an email template or journey to a subscriber whose subscriber key isn’t mapped to the selected business unit but is available in the parent business unit in Engagement.
            8. Click Save.

            If you modify an existing email template and want to send another email, create another data action target with the updated email template.

            See Also

             
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