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Create an Activation for Marketing Cloud Engagement Target
After you create a segment in Data 360, you can publish a segment to an activation target.
Required Editions
| Available in: All Editions supported by Data 360. See Data 360 edition availability. |
| User Permissions Needed | |
|---|---|
| To create an activation | One of these permission sets:
|
- In Data 360 Setup, make sure that Allow Profile Business Unit Mapping Data is enabled.
- Segments are filtered by the business unit (BU).
- In Data 360, click Segments and select a segment.
- In Activations, click New.
- Select an activation target.
- Select a data model object (DMO) from Activation Membership.
- Click Continue.
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Click Select next to the contact points for your
activation.
- When contact points are mapped, select an existing path or click Edit to add, reorder, or delete sources and change source types and priority for each contact point. Source Type Marketing Cloud is selected by default.
- Modify activations so that the source priority order is Marketing Cloud. Update the source priority based on the EID and BU configured in the activation target.
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Remove Any Source and Any Type if you want no new
contacts introduced to Marketing Cloud Engagement from other sources.
To allow the activation to introduce contacts from other BUs for the activation target, keep Any Source and Any Type in your source priority.
- Click Next.
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To activate more attributes, click Add Attributes.
You can add two types of attributes to your activation.
- Direct Attribute—Attributes of the Activation Membership DMO.
- Related Attribute—Attributes from any object in the DMO if a path to that object from the Activated On object exists and all the relationships along that path are either 1:1 or N:1.
- Calculated Insights—Add your Calculated Insights metrics to the activation, and apply dimension filters for more granular insights.
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Drag up to 100 additional attributes to the canvas. If you select different columns
with similar information, all the unique combinations are added to the output.
To provide a unique attribute name, click the pencil (edit) icon.
- Save your changes.
Datetime values in a segment that’s activated to Engagement always convert from your Data 360 org’s time zone to Engagement server time, which is CST (UTC-6).
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To include campaign-specific data, expand Campaign Data, and click Add
Data.
You can include details such as campaign ID and description, target audience characteristics, products flagged for promotions, and geographic distribution. You can add up to 20 unique name-value pairs. Each campaign attribute forms a new column in the activated payload and the data extension in Marketing Cloud Engagement.
- You can modify or remove campaign attributes when editing an activation. To remove all campaign attributes, choose the Remove All option from the Add Data dropdown menu.
You can also manage campaign-specific data through the Activation Connect APIs. -
Expand Provisional Audience Limiting, then click Rank
Attributes to use the same audience for multiple fixed-size campaigns across
different channels with varying budgets.
- Drag up to three attributes to the canvas in your preferred hierarchy for ranking. You can rearrange the attributes by dragging them up or down.
- Select the sorting order (ascending or descending) for each attribute and the attribute path, then click Save.
- To remove an attribute, select the dropdown menu, then click Remove Attribute.
For ranking attributes, you can include direct attributes and calculated insights. - To limit the audience for this activation, enter a number from 1–10,000. The audience is selected randomly. If you’ve ranked attributes, the audience is prioritized based on the ranking.
- Click Next.
- Enter a name and description for your activation.
- Click Save.
Your segment publishes on the next publish scheduled for the selected activation target. When the segment publishes for the first time, and if the activation count is greater than zero, a data extension is created in Marketing Cloud Engagement, and the segment records are added to it. To check if your activation has run, review the Publish History of Your Activation. The related attributes are stored in a field of the activated data extension of an Engagement.
Every time the segment publishes and activates to Engagement, the data extension is updated with the records currently in the segment. As a result, the data extension contains the records in the segment from the most recent successful activation, and the records from the previous activation are removed. To use the attributes and values in email personalization, parse the JSON from the data extension using AMPscript, GTL, or SSJS.
