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Email Engagement Filters
Here are some examples of common email engagement use cases.
Subject Line Engagement
This filter finds individuals who opened an email with the subject line of Holiday Special.
- Email Engagement | Count | At Least | 1
- Engagement Channel Action | Is Equal To | Open
- AND
- Subject Line Text | Is Equal To | Holiday Special
Opens by Subject Line and Purchases
This filter finds individuals who made a purchase and opened an email with the subject line of Holiday Flash Sale.
- Email Engagement | Count | At Least | 1
- Subject Line Text | Is Equal To | Holiday Flash Sale
- AND
- Engagement Channel Action | Is Equal To | Open
AND
- Sales Order | Count | At Least | 1
- Grand Total Amount | Is Greater Than | 0
Opens by Subject Line and Total Purchase by Month
This filter looks for seasonal spenders who opened an email with the subject line of Holiday Flash Sale and made purchases greater than $1,000 in December.
- Email Engagement | Count | At Least | 1
- Subject Line Text | Is Equal To | Holiday Flash Sale
- AND
- Engagement Channel Action | Is Equal To | Open
AND
- Sales Order | Count | At Least | 1
- Grand Total Amount | Is Greater Than | 1000
- AND
- Order Start Date | Month Of Year | December
Subject Line Engagement by Multiple Locations in the Last 7 Days
This filter finds individuals who had some engagement based in New York or San Francisco and opened an email with the subject line of Pop Up Store Surprise in the last 7 days.
- Email Engagement | Count | At Least | 1
- Subject Line Text | Is Equal To | Pop Up Store Surprise
- AND
- Engagement Channel Action | Is Equal To | Open
- AND
- Engagement Date Time | Last Number Of Days | 6
- AND
- City Name | Is In | New York, San Francisco
- Email Engagement | Count | At Least | 1
- Subject Line Text | Is Equal To | Pop Up Store Surprise
- AND
- Engagement Channel Action | Is Equal To | Open
- AND
- Engagement Date Time | Last Number Of Days | 6
- AND
- City Name | Is In | New York
OR
- Email Engagement | Count | At Least | 1
- Subject Line Text | Is Equal To | Pop Up Store Surprise
- AND
- Engagement Channel Action | Is Equal To | Open
- AND
- Engagement Date Time | Last Number Of Days | 6
- AND
- City Name | Is In | San Francisco
Not Opened by Location in the Last 3 Months
This filter finds individuals who have not opened email in the last 3 months, and with an IP address identified as New York City.
- Email Engagement | Count | Exactly | 0
- Engagement Channel Action | Is Not Equal To | Open
AND
- City Name | Is Equal To | New York
- AND
- Engagement Date Time | Last Number Of Months | 2
Subject Line Engagement by Country
This filter finds individuals who engaged with the subject line of Early Black Friday Sale, have an engagement channel action of Open, and Country as the United States.
- Email Engagement | Count | At Least | 1
- Engagement Channel Action | Is Equal To | Open
- AND
- Subject Line Text | Is Equal To | Early Black Friday Sale
- AND
- Country | Is Equal To | United States
No Email Engagement
This filter looks for customers who have no email engagement.
- Email Engagement | Count | Exactly | 0
- Subject Line Text | Is Equal To | Holiday Sales
