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Engagement Data Model
The Customer 360 Data Model engagement subject defines interactions with a party. Example interactions could be speaking to a customer over the phone or receiving a customer email.
The engagement data model includes the individual, contact point, device, and email engagement data model objects.
| ENGAGEMENT OVERVIEW | Email Engagement |
|---|---|
 For more details and a larger image, visit the Data Model Gallery. |
 For more details and a larger image, visit the Data Model Gallery. |
These DMOs are represented in the engagement subject area.
| DMO | Description | Reference Doc Link |
|---|---|---|
| Device | A Data 360 DMO for a specific electronic unit that you want to track signals from, for example, a refrigerator, watch, or car. | Device DMO Reference |
| Device Application Engagement | A Data 360 DMO for data about device engagement, for example mobile app usage. | Device Application Engagement DMO Reference |
| Device Application Template | A Data 360 DMO for a reusable standard format for messages for applications on devices. | Device Application Template DMO Reference |
| Email Engagement | A Data 360 DMO for data captured from various data sources about an engagement. | Email Engagement DMO Reference |
| Email Template | A Data 360 DMO for the standard form of an email message that can be personalized and customized with data specific to an individual recipient, market segment, or other customization factor. | Email Template DMO Reference |
| Engagement Topic | A Data 360 DMO for engagement topics such as multiple campaigns or promotions. | Engagement Topic DMO Reference |
| Product Browse Engagement | A Data 360 DMO for data captured from a user action, such as searching for products or viewing a list of products. | Product Browse Engagement DMO Reference |
| Product Order Engagement | A Data 360 DMO for a user’s online shopping order data. | Product Order Engagement DMO Reference |
| Shopping Cart Engagement | A Data 360 DMO for data captured from user actions, such as adding and removing items from a shopping cart. | Shopping Cart Engagement DMO Reference |
| SMS Engagement | A Data 360 DMO for data captured from various data sources about a message engagement. | |
| SMS Template | A Data 360 DMO for a reusable, standard format for text (SMS) messages. | SMS Template DMO Reference |
| Web Search Engagement | A Data 360 DMO for web search engagement data. | Web Search Engagement DMO Reference |
| Website Engagement | A Data 360 DMO for any data associated with website engagement, like views or clicks. | Website Engagement DMO Reference |
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