Profile Unification Types

Identity resolution in Data 360 offers several different ways to unify your records. The unification type you select determines what types of objects you can base your unified profiles on, the output objects created by the ruleset, and the speed at which records can be unified.

• Unify Individuals or Accounts
  Identity resolution in Data 360 offers several different ways to unify your records. The unification type you select determines what types of objects you can base your unified profiles on, the output objects created by the ruleset, and the speed at which records can be unified.
• Match Leads to Accounts
  Cross object matching lets you match your leads to existing accounts so that you can identify customers you already have a relationship with.
• Group Individuals into Households
  Household matching lets you consolidate unified individuals into groups of individuals called households. Households use the Unified Individual object as the primary data model object for the ruleset and output to the Unified Household object.