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Enhancing Personalization User Mappings for Identity Resolution
To successfully use your Marketing Cloud Personalization data in segmentation and activations, map the user fields for Identity Resolution.
| Available in: All Editions supported by Data Cloud. See Data Cloud edition availability. |
Products:
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The users data stream is mapped to Contact Point Email and Party Identification Customer 360 Data Model objects in the data model. With these mappings, you can match Marketing Cloud Personalization user profiles using email or party identification match rules.
| Data Lake Objects (DLOs) | Customer 360 Data Model Objects |
|---|---|
| Base Events | WebsiteEngagement |
| Cart | ShoppingCartEngagement |
| Cart Events | |
| CartItem | ShoppingCartProductEngagement |
| Cart Events Items | ShoppingCartEngagement |
| Catalog | ProductBrowseEngagement |
| Catalog Events | ProductBrowseEngagement |
| Consent | PrivacyConsentLog |
| Users | Individual, EmailContactPoint, PartyIdentification |
| Order | ProductOrderEngagement |
| Order Events | ProductOrderEngagement |
| OrderItems | SalesOrderProductEngagement |
| Order Line Items |
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