Identity Resolution Match Methods

• First Name

• Standardizes capitalization so that matches are case-insensitive

• Email Address

• Standardizes capitalization so that matches are case-insensitive
• Removes white space from the beginning and end of an email address
• Removes non-alphanumeric characters like quotes (“”) and brackets (<>) from email address
• For email addresses with the gmail.com domain, removes both period (.) and plus (+) characters from email address

• Formatted E164 Phone Number

• Removes white spaces from phone number
• Removes non-alphanumeric-characters like asterisk (*) and parentheses (()) from phone number
• Validates phone number with Google's common Java, C++ and JavaScript library for parsing, formatting, and validating international phone numbers
• Uses the country code or name for normalization if it’s available or identifiable based on contact point phone or address records.
  • If a country code is provided and mapped to the phone country code field (ssot__CountryCode__c) in the Contact Point Phone DMO, the country code is used for normalization.
  • If the country code isn't available, and if the country name is provided and mapped to the country name field (ssot__CountryId__c) in the Contact Point Phone DMO, the country name is used for normalization.
  • If a country code or name isn't identifiable from data in the Contact Point Phone DMO, and Contact Point Address DMO exists with a valid mapping to country name, the country name in Contact Point Address DMO is used for normalization.
  • If a country code or name isn't available, the phone number is normalized without it.

For data sources with phone number country codes, map the Phone Country Code field.

• Address Line 1
• Address Line 2
• Address Line 3
• State Province
• Country

• Standardized based on country-specific rules for addresses