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Marketing Cloud Engagement Data Bundle Information
When ingesting data from Marketing Cloud Engagement, Data 360 creates data streams and data lake objects (DLOs) for each starter bundle, along with schema and mappings to data model objects (DMOs).
Marketing Cloud Engagement starter data bundle data streams are grouped in data types: campaigns and journeys, contact, or engagement data. Learn about the created data streams, their associated bundles and categories, and links to mapping reference documentation.
| Type, Description, and Reference | Data Stream | Bundle | Category |
|---|---|---|---|
Campaigns and Journeys These data streams relate to campaign and journey data associated with Marketing Cloud Engagement. |
SFMC Campaign | Email, WhatsApp | Other |
| SFMC Email Publication | Other | ||
| SFMC Email Template | Other | ||
| SFMC Journey | Email, WhatsApp | Other | |
| SFMC Journey Activity | Email, WhatsApp | Profile | |
| SFMC Push Template | MobilePush | Other | |
| SFMC SMS Template | MobileConnect, WhatsApp | Other | |
| SFMC WhatsApp Message Template | Other | ||
Contact These data streams relate to contact data found in Marketing Cloud Engagement. |
SFMC Contact Point App | MobilePush | Profile |
| SFMC Contact Point Email | Profile | ||
| SFMC Contact Point Phone | MobileConnect, WhatsApp | Profile | |
| SFMC Contact Point WhatsApp | Profile | ||
| SFMC Subscriber | Email, WhatsApp | Profile | |
Engagement These data streams relate to engagement data found in Marketing Cloud Engagement. |
SFMC EES Email Snapshot | Other | |
| SFMC EES Push Snapshot | MobilePush | Other | |
| SFMC Einstein Email Scores | Email, MobilePush | Insights | |
| SFMC Email Complaint | Engagement | ||
| SFMC Email Engagement Bounce | Engagement | ||
| SFMC Email Engagement Click | Engagement | ||
| SFMC Email Engagement Open | Engagement | ||
| SFMC Email Engagement Send | Engagement | ||
| SFMC Email Unsubscribe | Engagement | ||
| SFMC Msg Engagement Event | MobileConnect, WhatsApp | Engagement | |
| SFMC Push Engagement Event | MobilePush | Engagement | |
| SFMC Push Undeliver Event | MobilePush | Engagement | |
| SFMC WhatsApp MO Event | Engagement | ||
| SFMC WhatsApp Send Event | Engagement | ||
| SFMC WhatsApp Tracking Event | Engagement |
