Activate Marketing Cloud Data Extensions to Paid Media Channels
Use existing data extensions from Marketing Cloud Engagement (MCE) and Journey Builder
to create paid media advertising campaigns on Data 360. Migrate your first-party data into Data
360 to enhance your paid media strategy.
Available with add-on license: Advertising Audiences
About this Guide
Use this guide to migrate your Marketing Cloud Ad Audiences to Data 360, and incorporate paid
media activation into your Marketing Cloud journeys.
This multi-step solution includes multiple roles and
permission sets to complete steps in Data 360 and Marketing Cloud. Bookmark this page or keep
it open in a separate window to refer to this topic.
Products or Features
Data 360 with an Advertising Audience license
Marketing Cloud Engagement
Marketing Cloud Advertising
Permissions
Marketing Cloud Ad Studio Admin
Data Cloud Architect permission set
Data Cloud Activation Manager permission set
Prerequisites
Active Marketing Cloud Engagement org with Data Extensions
Data 360 provisioned and connected
Paid media platform accounts (Google Ads, Meta, LinkedIn, and so forth)
Marketing Cloud connector enabled in Data Cloud Setup
Note Name your Data Extensions consistently and descriptively to ensure
easy identification in Data 360. During ingestion, object names have a 40-character
limit.
Use Case: Enhance Paid Media Campaigns with First-Party Data A marketing team wants to activate their existing MCE Data Extensions to paid media channels for more targeted advertising campaigns. They need to ingest their MCE data into Data Cloud, create audience segments in Data Cloud, and activate the segments to platforms such as Google Ads and Meta.
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