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Privacy Data Model
The Customer 360 Data Model privacy subject tracks and stores certain data privacy preferences. Keep in mind that deciding how to honor customer privacy preferences is up to you.
For more details and a larger image, visit the Data Model Gallery.
These privacy DMOs are represented in Data 360.
| DMO | Description | Reference Doc Link |
|---|---|---|
| Authorization Form Consent | A Data 360 DMO for details about where, when, and how consent was granted for a specific form, set of terms and conditions, or privacy policy. | Authorization Form Consent DMO Reference |
| Communication Subscription | A Data 360 DMO for a customer’s subscription preferences for a specific communication. | Communication Subscription DMO Reference |
| Communication Subscription Consent | A Data 360 DMO for the engagement or communication channel preferences of a customer. | Communication Subscription Consent DMO Reference |
| Contact Point Consent | A Data 360 DMO for individual consent preferences for a specific contact point, such as an email address, including double opt-in information. | Contact Point Consent DMO Reference |
| Engagement Channel Type Consent | A Data 360 DMO for individual privacy preferences for a specific engagement channel, such as SMS or email. | Engagement Channel Type Consent DMO Reference |
| Party Consent | A Data 360 DMO for individual’s consent preferences. | Party Consent DMO |
Contact Consent Configuration
| DMO | Description | Reference Doc Link |
|---|---|---|
| Authorization Form | A Data 360 DMO for the set of terms and conditions, such as privacy policy, contract, or consent forms. | Authorization Form DMO Reference |
| Authorization Form Data Use | A Data 360 DMO for the data uses consented to in an authorization form. | Authorization Form Data Use DMO Reference |
| Authorization Form Text | A Data 360 DMO for an authorization form’s text and language settings. | Authorization Form Text DMO Reference |
| Communication Subscription Timing | A Data 360 DMO for a customer's timing preferences for receiving a communication subscription. | Communication Subscription Timing DMO Reference |
| Data Use Purpose Consent Action | A Data 360 DMO for individual consent preferences for consent actions, for example, sharing for a specific data use purpose, such as billing or service. | Data Use Purpose Consent Action DMO Reference |
Contact Consent Setup
| DMO | Description | Reference Doc Link |
|---|---|---|
| Communication Subscription Channel Type | A Data 360 DMO for a specific engagement channel for reaching customers, such as SMS or email. | Communication Subscription Channel Type DMO Reference |
| Consent Action | A Data 360 DMO for what a user consents to be done with their data, for example, data collection or web activity tracking. | Consent Action DMO Reference |
| Consent Status | A Data 360 DMO for the status of consent, for example opted in or out of data collection. | Consent Status DMO Reference |
| Data Use Legal Basis | A Data 360 DMO for the legal reason for contacting a customer, such as billing or contract. | Data Use Legal Basis DMO Reference |
| Data Use Purpose | A Data 360 DMO for the purpose of contacting a prospect or customer, such as for billing, marketing, or surveys. | Data Use Purpose DMO Reference |
Engagement
| DMO | Description | Reference Doc Link |
|---|---|---|
| Engagement Channel Type | A Data 360 DMO for the channels supported by individual preferences. For example, individuals can set consent preferences for SMS but not for a phone call. | Engagement Channel Type DMO Reference |
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