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Real-Time Capabilities in Data 360
By using the real-time capabilities of Data 360, you can enable consistent, synchronized customer data across all platforms. Real-time features provide sub-second data processing across multiple customer interactions.
For example, an ecommerce retailer can elevate shopping experiences by providing real-time personalized recommendations or next-best actions based on user behavior. The platform can target its top offers based on a customer's past purchases and current browsing activity.
To use real-time capabilities, you must first create a real-time data graph.
| Data Graphs | A data graph combines and transforms normalized table data from data model objects (DMOs) into new, materialized views of your data. |
| Real-Time Identity Resolution | Merge customer profiles across devices, unifying unknown and known users in real time. |
| Real-Time Data Action | Create a real-time data action that sends an alert or an event based on preconfigured rules and gets responses in real time. |
| Real-Time Segments | Create a real-time segment that completes on demand in milliseconds. |
| Enhance Data with Insights | Use real-time insights to build more complex personalization logic for your website. |
| Real-Time Predictions in Flow Builder | Create automation using outputs from an activated model for decision-making. |
| Salesforce Personalization | Provide personalized experiences across Salesforce clouds. |
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