Create the Audience Segment in Data 360

Create and activate an audience segment for a loyalty status SMS campaign.

1. Log in to Data 360.
2. From the Segments tab, click New.
3. To base the new audience segment, select the Unified Individual DMO.
4. Name the segment SMS Loyalty Campaign, add a description, and select a publish schedule of 24 hours.
5. Add a start date and time and an expiration date, and click Save.
6. From the related attributes list, select Loyalty Program Member and select Loyalty Program Tier.
7. Drag the Loyalty Member Tier Change attribute to the canvas.
8. Set Aggregation to Count, Operator to At Least, and Value to 1. 
9. Under Attribute, set the Operator to Is Equal To and Value to T for true.
   
10. Click Done and then click Save.