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Segment Types and Statuses
Learn more about the values provided about each segment. View details in the Segments section of Data 360, or in Publish History for a specific segment. Depending on how you create the segment, the type can be UI (created via the Segment Builder) or DBT (created via the API).
Segment Status
The Segment Status field provides details about your segment. If you don’t get an updated status and population count after saving the segment or after a couple of minutes, click the dropdown menu and select Update Status.
| Segment Status | Definition |
|---|---|
| Active | Segment created and all segment functionality available |
| Processing | Publishing segment in progress |
| Recounting | Recounting the segment population in progress |
| Error | Segment is active but can’t be manually published |
| Inactive | Segment can only be deleted |
Publish Status
The Publish Status field provides details on the segment’s publishing status to the activation target.
| Publish Status | Definition |
|---|---|
| Success | Segment published successfully to the activation target |
| Error | Segment failed to publish, contact Salesforce Customer Support for help |
| Skipped | Publishing the segment is temporarily delayed for 30 minutes due to the maximum number of segments publishing simultaneously |
| Publishing | Publishing segment in progress, segment data from last publish is available until publishing is complete |
| Blank (No Status) | Segment was created but not published |
| Deferred | Segment publish time is pushed out due to exceeding the maximum number of simultaneous publishes |
Publish Schedule
The Publish Schedule determines when and how often your segment publishes to an activation target.
| Publish Schedule | Definition |
|---|---|
| Don’t refresh | Segment not published to activation targets |
| 1 hour | Segment published every hour (Marketing Cloud Engagement and file storage targets) |
| 4 hours | Segment published every 4 hours (Marketing Cloud Engagement and file storage targets) |
| 12 hours | Segment published every 12 hours |
| 24 hours | Segment published every 24 hours |
Next Publish Date Time
The Next Publish Date Time for a segment is an estimate and can change depending upon concurrency limits and how many segments are in progress for publishing. A manual segment publish takes priority over a scheduled publish.
Publish Type
Segments are either published on a schedule using the Publish Schedule or manually by clicking Publish Now for a segment.
| Publish Type | Definition |
|---|---|
| Scheduled |
|
| Manual | Segment was published on demand by clicking Publish Now for the segment |
Platform
The Platform column provides details about the activation target where the segment was published.
| Platform | Definition |
|---|---|
| CC | Segment published to a B2C Commerce activation target |
| Ecosystem | Segment published to an External Activation Platform activation target |
| Marketing Cloud Personalization | Segment published to a Marketing Cloud Personalization (formerly Interaction Studio) activation target |
| Loyalty | Segment published to a Data 360 activation target |
| SFMC | Segment published to a Marketing Cloud Engagement activation target |
| S3 | Segment published to a Cloud File Storage (Amazon S3) activation target |
