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Set Up a Connection to Marketing Cloud Personalization
After you create your Data 360 instance, connect to Marketing Cloud Personalization (formerly Interaction Studio) to enrich customer profiles with user profile data and events.

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You are here:
After you create your Data 360 instance, connect to Marketing Cloud Personalization (formerly Interaction Studio) to enrich customer profiles with user profile data and events.
| Available in: All Editions supported by Data 360. See Data 360 edition availability. |
| User Permissions Needed | |
|---|---|
| To connect to Marketing Cloud Personalization: | Admin permission in Marketing Cloud Personalization |
| To access Data Cloud Setup | System admin profile OR Data Cloud Architect |
Set up Marketing Cloud Personalization before connecting with Data 360. After that's set up, follow these steps in Data 360 to connect the two.

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