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Data 360 Cross-Product Solutions
Review various cross-product use cases and solutions for Data 360.
Note
As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition, you may see references to Data Cloud in our application and documentation. While the name is new, the functionality and content remains unchanged.
Multi-Step Tasks
| I want to... | Products | Audience |
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| Activate Marketing Cloud Data Extensions to Paid Media Channels |
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| Connect Salesforce Data to Data 360 |
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| Enrich Your Org with 360 Data And Insights |
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| Improve Customer Experience with AI and Data 360 |
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| Increase Global Pipeline and Forecast Visibility with Data 360 |
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| Ingest Google Analytics Data into Data 360 |
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| Ingest Lead Ad Data into Data 360 |
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| Unify Service Data with Data Cloud |
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Solution Guides
| I want to... | Guides | Products and Features | Audience |
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| Activate Data 360 segments to different Marketing Cloud Engagement business units. | Business Unit Aware Integration in Marketing Cloud Engagement and Data 360 (PDF) |
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| Consolidate Customer Service Data for Improved Support | Consolidate Customer Service Data for Improved Support |
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| Create an omnichannel journey using unified individual profiles in Data 360. | Create an Omnichannel Journey Using Unified Individual Profiles in Data 360 |
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| Educate loyalty members on program benefits through personalized messages. | Welcome New Loyalty Members to Your Program |
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| Implement a data foundation in Marketing Cloud Engagement using data from Data 360. | Implement a Data Foundation in Marketing Cloud Engagement Using Data from Data 360 |
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| Ingest web engagement data into Data 360. | Ingest Web Engagement Data into Data 360 (PDF) |
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| Personalize campaign messages by activating attributes to your activation targets. | Related Attributes in Activation |
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| Personalize marketing communications by having more control on who you’re reaching out to through contact points and the activation membership. | Contact Point and Activation Membership Filtering |
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| Unify leads to improve sales experiences and then use that data to unlock insights to enhance Sales Cloud. | Unify Leads for Targeted Selling g |
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- Connect Salesforce Data to Data 360
Data drives Data 360 functionality. In Data 360, you can connect to many data sources. To get started with standard connections, connect Data 360 to a Salesforce CRM org and install standard data bundles. Then, ingest and further map and refine your data. - Consolidate Customer Service Data for Improved Support
Data Cloud provides you with a 360 view of your customers by unifying and harmonizing all customer service data in Service Cloud. - Contact Point and Activation Membership Filtering
Personalize marketing communications by having more control on who you’re reaching out to through contact points and the activation membership in Data 360. Use filters to control the volume and variety of data to use in marketing segments. - Create Omnichannel Journeys Using Unified Individual Profiles in Data Cloud
Learn how to set up and use audience activations from Data Cloud to power an omnichannel journey in Marketing Cloud Engagement. This guide walks you through an example of how you can enable an omnichannel experience for your customers. Instead of separate single-channel journeys, users can create seamless customer experiences by using Data Cloud to orchestrate one journey with all Email, SMS, and MobilePush activities together. - Implement a Data Foundation in Marketing Cloud Engagement Using Data from Data 360
You can establish a data foundation by activating data from an external system into Marketing Cloud Engagement and linking it to the Engagement Contact Model. You can then refresh and reuse this data across Journey Builder for journey decisioning, wait activities, and exits. You can also use the data for the content personalization of event-triggered campaigns. This solution kit offers a general blueprint on how to set up a data foundation using Data 360. - Ingest Google Analytics into Data Cloud
To gain insight into your customer interactions, connect Sales or Service Cloud and Google Analytics data in Salesforce Data Cloud. Enrich your customer information with web engagement data to better segment key audiences and personalize customer interactions. - Ingest Lead Ad Data into Data Cloud
Set up the Lead Capture app to pull leads from Meta (formerly known as Facebook) into Sales Cloud, connect Sales Cloud to Data Cloud, and receive leads into a data lake object (DLO). Having lead information in Data Cloud can help with event orchestration, activation to ad networks, and lead scoring. - Activate Marketing Cloud Data Extensions to Paid Media Channels
Use existing data extensions from Marketing Cloud Engagement (MCE) and Journey Builder to create paid media advertising campaigns on Data 360. Migrate your first-party data into Data 360 to enhance your paid media strategy. - Welcome New Loyalty Members to Your Program
Send personalized messages to new loyalty members to educate them on program benefits. - Unify Leads for Targeted Selling
Improve sales experiences by unifying data with Data Cloud. Use that data to unlock insights to enhance Sales Cloud. Combine your Sales Cloud data to identify opportunities with priority customers to sell products and services. - Related Attributes in Activation
Personalize Marketing Cloud Engagement communications using direct and related attributes from Data 360. Control the volume and variety of data that can be used in marketing segments.
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