Customer Data Platform Standard Permission Sets in Data 360

System Administrator

To manage and assign users in Setup and access Data Cloud Setup, you can have a System Administrator user profile or the permissions that grant access to Salesforce Setup.

You don't need a Data Cloud standard permission set to access Data Cloud Setup if you have a system admin profile.

Standard Permission Sets

You can combine these Customer Data Platform permission sets with other Salesforce permission sets for users who need additional access.

Data Cloud Admin—Users with this permission set can access all functionality within Data 360.

Data Cloud Data Aware Specialist—Users with this permission set can map data to the data model and create data streams, identity resolution rulesets, and calculated insights.

Data Cloud Marketing Manager—Users with this permission set can manage an overall segmentation strategy, including creating activation targets and activations.

Data Cloud Marketing Specialist—Users with this permission set can create segments.

Table key: Full Access View Only

Feature	System Admin Profile	Data Cloud Admin	Data Cloud Data Aware Specialist	Data Cloud Marketing Manager	Data Cloud Marketing Specialist
Data Cloud Setup
Data Space Management
Data Additions to a Data Space
Data Streams
Data Shares
Data Lake Objects
Data Transforms
Data Model
Data Graphs
Identity Resolution
Data Explorer
Profile Explorer
Calculated Insights
AI Models
Data Action and Data Action Targets
Segments
Activation and Activation Targets
Communication Capping Setup
Communciation Capping Configuration