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            Web and Mobile App Connector

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            Web and Mobile App Connector

            Connect your web and mobile apps to Data Cloud to collect customer engagement data. This data helps you customize messages, create automations, or support AI projects. After it’s connected, set up data streams to ingest your data into Data Cloud, allowing you to access and query this data for various uses.

            Required Editions

            Available in: All Editions supported by Data 360. See Data 360 edition availability.
            User Permissions Needed
            To view Data Cloud Setup and connect your website

            System admin profile OR

            Data Cloud Architect
            To create a data stream

            Permission set:

            • Data Cloud Architect
            Note
            Note These instructions apply to mobile apps and websites that don't use Google Analytics 4 (GA4). To ingest GA4 data from your sites into Data Cloud, see Connect a Website with Google Analytics 4 (Beta).

            See Also

            Step 1: Connect a Website or Mobile App to Data Cloud

            First connect your mobile applications and website source. By connecting your mobile applications and website sources, you can capture online data and control the scope of data ingestion and activation.

            1. Create a connection in Data Cloud Setup (System Admin Profile).
            2. Build data capture rules (or sitemap).
            3. Create event definitions (also called a schema).

            To connect mobile apps and websites, review these steps in the Salesforce Developer documentation, Web and Mobile App Connector. To connect sites with GA4, see the note at the top of this page.

            Step 2: Capture Engagement Data

            To capture engagement data, add a JavaScript beacon script (or CDN script) to your website or app code.

            1. Copy the provided beacon.
            2. Add the beacon to your website (Web Developer).

            Step 3: Create a Data Stream

            Create a data stream to initiate the flow of data from a website or mobile app.

            Create a web or mobile data stream (Data Cloud Admin).
             
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