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          Build and Customize Your Experience Cloud Site

          Build and Customize Your Experience Cloud Site

          Choose from several preconfigured templates to create your site. Then customize the site to suit your needs and match your brand.

          Required Editions

          Available in: both Salesforce Classic and Lightning Experience
          Available in: Enterprise, Performance, Unlimited, and Developer Editions
          • Which Experience Cloud Template Should I Use?
            Experience Cloud templates let you build responsive sites for delivering rich, branded spaces for your customers and partners. And with Experience Builder, you can accomplish a lot without coding. For example, you can edit a template’s components to include information about your site, add images to extend your branding, and include CMS content. And if you want a more customized experience, you can create custom pages, add components to pages, build custom Lightning components, and expose more Salesforce objects.
          • What Is the Enhanced Sites and Content Platform?
            The enhanced sites and content platform is a flexible new system that brings together Salesforce CMS and Lightning Web Runtime (LWR) sites. From Winter ’23, enhanced LWR sites and enhanced CMS workspaces that you create are hosted together on this redesigned platform, which offers partial deployment, improved content management, and expression-based visibility.
          • Create an Experience Cloud Site
            Create an Experience Cloud site using a wizard that helps you choose a template that meets your business needs.
          • Customize Sites with Experience Builder
            Experience Builder lets you easily style your site, create and customize pages, add drag-and-drop components, and deliver personalized experiences to different audiences. Choose a template to quickly start your site, and then style the pages to match your company’s branding.
          • Manage Your Site’s Pages and Their Properties in Experience Builder
            The Pages and Page Action menus centralize all your page-related needs, from page creation to audience criteria-based page visibility and everything in between.
          • Track Site Users with Your Google Analytics Tracking ID
            Add your Google Analytics™ tracking ID to track page views. Enable access to your Salesforce data for deeper insights. Then, adjust your pages to more accurately reach your customers.
          • Multilingual Sites
            Experience Builder lets you create different language versions of your site to serve separate international audiences. For example, let’s say that you have customers in France and Germany. You can deliver the same site experience to each in the language that’s appropriate for their region.
          • Improve Experience Cloud Site Performance
            Analyze your Experience Cloud site’s volume, traffic, and transaction loads to determine if your site could benefit from the many performance optimization tools available.
          • SEO for Experience Builder Sites
            Search engine optimization (SEO) ensures that your public Experience Builder site is visible to search engines. SEO helps customers, partners, and visitors find your content via online search.
          • Connect Experience Cloud to Data Cloud
            To provide customers the personalized, individual experiences they now expect, you need detailed insights about your users and how you can best engage with them. By connecting your enhanced LWR sites to Data Cloud, you can capture and send user interaction data, such as clicks, scrolls, and product interactions, to Data Cloud. From there, you can organize your data and use it to create unified profiles, build robust site analytics, personalize your sites, generate recommendations, and discover new ways to use AI.
          • Add Salesforce CMS Content to Your Experience Builder Site
            Use the Digital Experiences App to create, manage, and publish engaging content for your Experience Builder site. Then display your Salesforce CMS content on your Aura or LWR site using Experience Builder tools. When you use Experience Builder sites together with Salesforce CMS, you can keep your brand and content consistent everywhere the content is published.
          • Add Salesforce CRM Data to LWR or Aura Sites
            To help your users, customers, and partners accomplish more, share Salesforce CRM data on your Experience Builder site. Aura and LWR sites have different tools for displaying CRM data.
          • Configure Search Functionality in Experience Cloud Sites
            Help your visitors find what they’re looking for on your Experience Cloud sites.
          • Create a Branded Mobile App for Your Experience Cloud Site by Using Mobile Publisher
            Use Salesforce Mobile Publisher to create and distribute a fully branded mobile app for your Aura and LWR sites.
          • Lightning Bolt for Salesforce: Build Once, Then Distribute and Reuse
            Lightning Bolt for Salesforce lets you quickly build and distribute industry-specific Lightning Bolt Solutions to jump-start new org capabilities. Save time by building once and then reusing. Whether it’s for your own org or you’re a consulting partner or ISV, you can reduce the time required to implement solutions and cut development costs.
          • Customize Salesforce Tabs + Visualforce Sites
            Update basic site settings like your site URL, site name, members, login options, and general preferences in the Administration tile of Experience Workspaces.
          • Enable Self-Service with Agentforce
            Give your customers an AI boost to help them resolve their issues on your Experience Cloud site. Add an AI agent to your site and define when the agent can start context-aware conversations.
           
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