Channel programs help channel managers organize multiple-channel
sales organizations. Managers can create programs for different types of partner users, like
Resellers, Value Added Resellers (VARs), Distributors, and Managed Service Providers (MSPs). They
can also organize partner users based on geography or level of expertise.
Required Editions
Available in: Salesforce Classic and
Lightning Experience
Available in: Enterprise, Performance, Unlimited, and
Developer Editions
User Permissions Needed
To create channel program
Create on channel program
Channel Programs are available to users with Partner Community licenses.
Create a channel program to provide partner users access to leads within their region,
relevant marketing events, and relevant resources. If a partner user joins a team, you can add
them to a channel program by making them a channel program member. You can add or remove channel
program members from a channel program at any time.
Tip Enable feed tracking on the
Channel Program Member object to easily track partner activity, such as when a member changes
to a different level. Be sure to add the Name column to the Channel Program Member related
list. You can use the name to navigate to a member’s feed.
From the App Launcher, find and open Channel Program.
Click New and enter a name, category, and description.
Activate the Program.
Save the channel program.
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