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Reassign the Scheduled Jobs that Generate an Automatic Sitemap Refresh
To generate an automatic sitemap refresh, Salesforce uses an automated process called scheduled jobs. An automatic sitemap refresh requires two scheduled jobs that are associated with the account of the user who most recently published that site. If that user’s account is deactivated, the scheduled jobs can’t run, and your sitemap no longer refreshes automatically. To resume automatic sitemap refreshes, reassign the scheduled jobs that refresh the sitemap to an active or automated user account.

