Campaigns

Build campaigns and create health journeys across populations, identify groups of people who share a need, and then assign them to the campaigns. Recruit, onboard, and engage the providers in your network through targeted campaigns. Payers can manage the entire member journey through acquisition, onboarding, engagement, and retention to create a seamless member experience.

Select the Marketing User checkbox in user records for your users to set up Marketing Cloud Engagement campaigns and assign people to them from inside Health Cloud.

• Add Patients and Members to a Campaign
  Campaigns are an effective way to help patients and members stay engaged with their care team and stick with their care plans. Identify a group of people who share a need, and then assign them to a campaign.