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Set Up and Maintain Retail Execution
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            Key Objects in Consumer Goods Cloud Data Model

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            Key Objects in Consumer Goods Cloud Data Model

            With Enhanced data model, during offline visits, you can perform advanced actions, such as offline ordering, penny perfect pricing, and ad-hoc visit creation, based on territories. You can also perform multimarket segmentation using harmonized master data and manage customers and products, plan and execute visits, and build processes and hierarchies.

            Required Editions

            Available in: Lightning Experience in Enterprise, Professional, and Unlimited Editions that have Consumer Goods Cloud enabled

            The image shows the objects within the Consumer Goods Cloud Enhanced data model.

            Objects and relationships within Consumer Goods cloud enhanced data model

            For a complete list of objects and fields in the data model, see the Consumer Goods Cloud guide.

            Account, the main object in Enhanced data model, can be linked to other objects in these ways:

            • Directly—for example, Account Manager, POS, Contact, or Account Extensions.
            • Indirectly through other objects, such as Asset Audit linked via Asset, Org Unit linked via Customer Org unit, or Customer Set linked via Customer Set Customer.
            • Master Data
              By using master data, you can collect, aggregate, and distribute retail process data consistently. Master Data is required for retail business functions such as order taking, visit management, and activity execution.
            • Advanced Promotions
              Target higher revenue and market share for your product through Temporary Price Reductions (TPR), coupons, or in-store displays. The Consumer Goods Cloud app uses special promotions called Sellable Promotions to manage promotions.
            • Visit and Advanced Activity Planning and Execution
              Optimize field activities with visit and advanced activity management. Spend less time on operational activities and focus on building relationships with retailers to drive sales and satisfaction.
            • Advanced Order and Pricing
              Explore advanced order and pricing options through key objects and relationships. With the objects within the Advanced Order and Pricing, you can manage direct and indirect orders, and order types such as standard pre-orders, order samples, or order advertising material.
            • Route, Tour, and Warehouse Key Objects
              Set up route templates and tour templates, create routes with (warehouse, user, and customer) assignments, and create independent tours or tours from routes by using the Route, Tour, and Warehouse objects.
            • Miscellaneous
              Explore the objects used for miscellaneous tasks under retail execution.
             
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