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Deploy CRM Analytics for Financial Services
CRM Analytics for Financial Services gives financial advisors and personal bankers a comprehensive customer intelligence solution based on the CRM Analytics platform. It includes Einstein Discovery, which lets you create automated AI models on any dataset without writing code.
Note Analytics
for Financial Services is available at an additional cost for customers with Financial
Services Cloud Basic or Standard licenses and the FSCAnalyticsPlus (Analytics for Financial
Services) license.It
requires that you’ve deployed the Financial Services data
model.
The Analytics for Financial Services suite provides a range of solutions that enable the full capabilities of CRM Analytics. With advanced, curated visualizations that highlight key performance indicators (KPIs), advisors, and personal bankers can stay on top of client goals and satisfaction, leads, and referrals. And managers can quickly review and evaluate individual and regional performance.
- Analytics for Wealth Management is a comprehensive analytics solution. Its extensive sets of dashboards apply the power of CRM Analytics to all significant data and KPIs from the Financial Services Cloud. Unique collections of dashboards—one set for advisors and personal bankers, another for managers and executives—provide everyone on the team with necessary insights for business growth.
- Predict Client Churn Risk for Wealth Management Analytics allows advisors to intelligently predict customer churn. Using the power of Einstein Discovery, the app prescribes corrective actions to help minimize occurrences of churn.
- Predict Likelihood to Add Assets for Wealth Management Analytics intelligently predicts the likelihood of advisors adding assets to accounts. Using the power of Einstein Discovery, the app prescribes actions on how to increase the chances to grow your account assets.
- Analytics for Insurance powers agents with practical insights on their sales performance and enables them to be more efficient in sales execution. App visualizations segment the customer base and provide insights on upsell/cross-sell opportunities so agents can grow their written premiums. Managers get insights on their team’s performance and what makes the top performers different so that they can coach their team members.
- Einstein Discovery for Insurance Analytics gives you predictions on the likelihood of policy renewals.
- Insurance Claims and Policy Analytics enables claim handlers and producers to effectively manage their tasks, claims, quotes, and policies.
- Consumer Banking Starter Analytics also gives you a quick start on your analytics journey.
- Wealth Starter Analytics gets you quickly started with its My Book of Business dashboard. Advisors can use it to help deepen client relationships and increase assets under management (AUM).
- Analytics for Mortgage enables loan officers and managers to drive increased mortgage sales by helping prioritize the customer leads and mortgage applications to focus on. Measure and monitor your loan application volume, loan amounts, and loan application completion rate to quickly identify bottlenecks concerning opportunities, missing documents, and financial accounts. Analyze your loan applications to quickly process them through the loan pipeline and drive customer satisfaction by prioritizing applications. Gain visibility into who is processing loans faster, who has the highest volume loans, and who has more pending applications.
To learn which one is right for you, seeUse Financial Services Cloud CRM Analytics Solutions.
Tip Follow the steps in the sequence shown to deploy CRM Analytics for Financial
Services. If you haven’t used CRM Analytics before, learn about it from
CRM
Analytics help.
- Enable CRM Analytics in Financial Services Cloud
Before creating CRM Analytics for Financial Services or the Consumer Banking Starter Analytics or Wealth Starter Analytics apps, enable Tableau CRM in your Salesforce org. - Assign CRM Analytics for Financial Services Administrator Permissions
Enable administrators to create and manage CRM Analytics for Financial Services by assigning the relevant administrator permissions. You can assign administrator permissions using Permission Sets or Permission Set Group. - Grant Permission to the Analytics Integration User
If you use Analytics for Insurance, assign the FSC Analytics Integration permission set to the Analytics Integration User. - Assign CRM Analytics for Financial Services User Permissions
Enable users to view CRM Analytics for Financial Services by assigning the relevant user permissions. You can assign the permissions using Permission Sets or Permission Set Group. - Assign Installed Package License for Insurance Claims and Policy Analytics
Assign the integration user with the Vlocity Insurance license to allow them access to all the fields used in the Insurance Claims and Policy Analytics app. - Get Your Data Ready to Create CRM Analytics for Financial Services Apps
Data in your org has to meet specific requirements before you can create Analytics for Wealth Management, Analytics for Insurance, and Wealth Starter Analytics. Creating Consumer Banking Starter Analytics doesn’t require any additional data settings. - Set Field-Level Security to Enable Creation of CRM Analytics for Financial Services Apps
Before creating Analytics for Wealth Management, Analytics for Insurance, Consumer Banking Starter Analytics, or Wealth Starter Analytics, make sure the Analytics Integration User has access to all fields used in the app. - Create and Share CRM Analytics for Financial Services Apps
Follow these general steps to create and share the apps included in CRM Analytics for Financial Services. These include Analytics for Wealth Management, Predict Client Churn Risk for Wealth Management Analytics, Predict Likelihood to Add Assets for Wealth Management Analytics, Analytics for Insurance, Analytics for Retail Banking, Wealth Starter Analytics, Analytics for Mortgage, or Consumer Banking Starter Analytics. - Embed Analytics for Wealth Management Dashboards in Lightning Pages
Analytics for Wealth Management includes dashboards intended for embedding and access in Lightning Experience pages. - Embed Analytics for Insurance Dashboards in Lightning Pages
Analytics for Insurance includes dashboards intended for embedding and access in Lightning Experience pages. - Embed Insurance Claims and Policy Analytics Dashboards
The Analytics for Insurance Claims and Policy Analytics app includes dashboards that you can embed and access in Lightning Experience pages. - Embed Likelihood of Renew Policy Dashboard in Lightning Pages
The Policy Renewal Prediction app includes the Likelihood of Renew Policy dashboard that you can embed and access in Lightning Experience pages. - Schedule the Data Sync and Dataflow for CRM Analytics for Financial Services Apps
When you create CRM Analytics for Financial Services apps, the creation process includes a data sync and dataflows that make data available to dashboards. Schedule the app to refresh daily so dashboards show the latest data. - Delete Records from Analytics for Insurance Datasets
General Data Protection Regulation (GDPR) requires you to delete customers’ personal data when customers request it, or when it’s no longer necessary to keep. You can remove customers’ data from the Analytics for Insurance app by deleting the records from trending or snapshot datasets. - Revenue Management
Give financial advisors, bankers, and branch managers access to analytics that provide a comprehensive view of their business performance. By using a guided setup, quickly set up Revenue Management for Financial Services Cloud. - Understand CRM Analytics for Financial Services Limitations
CRM Analytics for Financial Services provides access to CRM Analytics capabilities and features.
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