Set Up and Manage Digital Lending
Digital Lending supports the full lending lifecycle for loan origination of multiple products across different channels through a unified loan origination platform. Create a loan origination process that suits the needs of your clients, both self-serve and rep-assisted. Digital Lending harnesses the power of Financial Services Cloud and common industry features, to offer a platform that serves as both the point-of-sale and loan origination system.
Required Editions
Available in: Lightning Experience Available in: Professional, Enterprise, and Unlimited Editions |
| Map Your Business Requirements to Digital Lending Features | |
|---|---|
| I want to... | Features |
| Accelerate time-to-market for new lending products while simplifying technology infrastructure across multiple loan types. Financial institutions can launch diverse loan products quickly without managing separate systems for each product category. | Product catalog and pricing with centralized loan product templates. |
| Streamline loan product pricing management and payment calculations to reduce setup complexity and enable rapid pricing updates. Financial institutions need intuitive tools for business users to manage pricing without extensive technical knowledge. | Drag pricing configuration with reusable pricing elements |
| Empower potential borrowers with transparent, self-service tools to understand loan terms and make informed decisions before applying. Reduce pre-application inquiries and improve customer experience. | Loan Calculator for payment breakdowns and total interest calculations |
| Provide interactive loan configuration capabilities that enable borrowers to explore different loan scenarios and see real-time pricing updates. Customers can find optimal loan terms that fit their budget and needs. | Loan Configurator with dynamic parameter modification |
| Deploy modern, complete loan application experiences quickly without extensive custom development. Financial institutions need ready-to-use application workflows that can be extended and customized for specific business requirements. | Prebuilt loan applications with extensible templates |
| Customers complete loan applications independently through digital channels, reducing operational costs and improving convenience. Self-service capabilities must maintain security and compliance while providing intuitive user experiences. | Self-service application intake with modern borrower experiences |
| Support assisted loan origination processes where representatives guide borrowers through applications so that they handle complex scenarios properly. This hybrid approach combines digital efficiency with human expertise when needed. | Assisted Application Intake for full loan origination |
| Meet regulatory compliance requirements by systematically presenting required disclosures and capturing necessary customer consents throughout the lending process. This process must be auditable and adaptable to changing regulatory requirements. | Disclosure & Consent Management for regulatory compliance |
| Accelerate loan approval processes by providing underwriters with unified workspaces and automated decision-making tools. Manual review processes should be streamlined while maintaining proper risk assessment and documentation. | Underwriter Console with automation and unified workspace |
| Enable integration between customer-facing applications and core lending systems through standardized APIs. This supports custom front-end experiences that use centralized data and automation. | Digital Lending API for custom application development |
| Integrate real-time credit scoring capabilities directly into lending workflows to accelerate decision-making and improve risk assessment accuracy. Prebuilt integrations eliminate complex setup and maintenance overhead. | Equifax Integration with OneView Credit Scoring Access Credit History with Equifax® Integration Definition Template Available only in the US. Configurable for other regional service providers. |
| Automate complex business logic and decision-making processes by using configurable rules engines rather than hard-coded solutions. Business users modify lending criteria and calculations without IT intervention. | Business Rules Engine with sophisticated pricing and qualification procedures |
| Manage complex, multi-stage loan processes with clear visibility into progress, requirements, and bottlenecks. Stage management provides control over workflow progression and enable tracking of both automated and manual activities. | Stage Management with entry or exit criteria and status tracking |
| Reduce loan officer workload by automating routine customer inquiries about loan products and pre-qualification processes. Agentforce assistance handles common questions while escalating complex scenarios to human reps. | Agentforce Loan Product Assistance with AI-powered template |
- Set Up Digital Lending
Set up the foundation for Digital Lending. Assign permissions, turn on features, configure prerequisites, and deploy sample data and OmniStudio resources. - Create Catalogs and Products for Digital Lending
Create and customize loan products and catalogs for Digital Lending. - Qualification Rules for Digital Lending
Use qualification rules within Product Catalog Management to display only eligible loan products or product categories to users. These rules can qualify or disqualify loan products and categories based on criteria such as applicant location, income, or member SLA (Gold/Platinum/Silver) for specific products. Use validation rules to make sure that loan products have a valid configuration and are compatible with other offerings. These rules validate product attributes. Exclusion rules prevent users from selecting conflicting loan products, while requirement rules guarantee that interdependent products are always chosen together. - Disclosure and Consent for Digital Lending
To set up consent and disclosure, create a Business Rules Engine decision matrix to automate the decision-making process that defines the reason for collecting customer consent and disclosure. - Pricing for Digital Lending
Generate a loan offer for your applicants with pricing for Digital Lending. Define how price discounts are applied to your lending products using Product Configurator or Salesforce Pricing. - Collateral Management in Digital Lending
Collateral management in digital lending helps loan officers efficiently manage and track every aspect of collateral for secured loans and lines of credit. Manage the financial assets securing these loans or lines of credit. Loan officers gain the necessary information to make informed decisions and track asset changes over time. - Stage Management for Digital Lending
Use Stage Management to automate and manage business process stages and gain control over the record stage progress. For Digital Lending, it restricts the Stage field values on an Application Form Product, allowing only defined transitions. You can offer applicants customizable actions after each transition. Define stage transition criteria on the Application Form Product object and create a transition plan for each process stage. Following each transition, Compliant Data Sharing participant records are created and updated to manage user visibility levels throughout the application process. - Applicant Eligibility Check by Using Business Rules Engine for Digital Lending
Simplify determining loan eligibility and automate complex decision-making by using Business Rules Engine. Determine if an applicant qualifies for a loan by automating the loan approval process for faster decision-making. - Integration Orchestration for Digital Lending
Use Integration Orchestration to empower underwriters with integrations so that they can complete important loan application verification tasks - Access Credit History with Equifax® Integration Definition Template
Integrate your Salesforce org with Equifax to access consumer credit history by using an integration definition template. - Loan Calculator for Digital Lending
Help applicants with basic calculations on common loan types, such as mortgages, student loans, and personal loans by adding the loan calculator to any phase of the loan application journey. Clients can find how much they can afford to borrow based on their income, expenses, and other factors. Clients, whether they’re first-time home buyers or owners of multiple investment properties, can use the loan calculator to quickly calculate their loan payments and view their amortization schedule, payment, and interest rates. - Customize an Experience Cloud Page for Digital Lending
Use Salesforce Experience Cloud to create branded digital experiences to share information and collaborate with people who are key to your business processes, such as customers, partners, or employees. As a portal, help forum, support community, and so on, an Experience Cloud site serves as a notable place to connect with the important folks in your life. - Set Up Secure Self-Service Loan Assets for Digital Lending
Set up the Application Form Seller Item and Party Financial Asset objects for secured loans. Customize the values in the Type picklist that show additional product details and assets to an applicant. - Application Action Items for Digital Lending
Bankers can create an Application Action Item on the Application Form Product record page. The creation of an application action item triggers the Digital Lending: Assign Application Action Item flow that automatically assigns an application action item to another user on the flow orchestration work guide component. The assigned user can be a banker, underwriter, or loan applicant. - Rep Assisted Loan Application for Digital Lending
Bankers can assist applicants complete their loan application by using the rep-assisted loan application process. Use Product Catalog Management to show bankers the loan products for which an applicant is eligible. Bankers can assist a client with a loan application process, view contextual information, and have access to relevant tasks by using Digital Lending Omnistudio components. - Self-Service Loan Application for Digital Lending
Apply for a loan during a time that’s convenient for you by using the Digital Lending self-service loan application process. Create a profile, browse loan products, and start, pause, and complete a loan application at a time that’s convenient. Minimal interaction with bankers at a financial institution and simple steps help you complete a loan application quickly and easily. After your loan application is submitted, review a loan summary and complete the action items assigned by a banker to complete the application process. - Underwriter Console for Digital Lending
Use Underwriter Console to give underwriters easy access to the loan application details so that they can make informed decisions. Underwriters can get a consolidated view of a submitted loan application on the application form product record page. Users view and edit assets, liabilities, and collateral details, assign action items, confirm pricing, verify integration results, such as Know Your Customer and credit checks, and approve or reject an application. - Agentforce Loan Product Assistance
Transform loan product inquiries by automating responses to common questions. Provide information on interest rates, terms, and available offers. Enhance customer satisfaction and enable loan officers to focus on complex financial discussions and relationship management. - Financial Intermediary Center for Digital Lending
Financial institutions often depend on costly custom solutions or inefficient manual processes, such as email, to manage intermediary firm applications. The Financial Intermediary Center for Digital Lending addresses these issues by offering a standardized solution for onboarding and loan intake.

