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          Use Health Engagement

          Use Health Engagement

          As a healthcare marketer, use Health Engagement to create and manage outreach campaigns. The Patient and Member Outreach tools help you proactively engage and communicate with members so that they are more involved in their care journey.

          Required Editions

          Available in: Lightning Experience
          Available in: Enterprise and Unlimited Editions with Health Cloud, Agentforce for Health Cloud, and Data Cloud add-on licenses

          Patient and Member Outreach tools such as the Care Gap Closure Outreach Template make it easy to keep your members educated and engaged. Let's take a look at the predefined components that are available with this outbound engagement template.

          • Care Gap Closure Segment that segments records from the Unified Individual HECG DMO with at least one open care gap and a care gap target resolution date that’s within 14 days from the current date.
          • Care Gap Data Graph that joins data from the Unified Individual HECG DMO and other related DMOs to get details to include in the outreach emails for care gap closure.
          • Care Gap Closure Identity Resolution that creates a unified profile of the member based on the member 360 data.
          • Unify Health Risk Details batch data transform that joins Health Risk Evaluation, Health Risk Evaluation Detail, and Health Risk Evaluation Outcome to create Unified Health Risk Details.
          • Health Engagement: Close Care Gaps flow that verifies the unified individual and care gap details, sends the email and SMS reminders, and takes actions based on the member's response.
          • Email and SMS templates that are personalized for each member using the data graph merge fields.

          You can customize these components as per your business requirements.

          • Create and Manage Outreach Campaign for Care Gap Closure
            Use the Care Gap Closure Outreach Template to create a campaign that automatically sends personalized communication to members with one or more open care gaps. When a member receives an email, SMS, or both, they are reminded to complete their outstanding care tasks and close their care gaps.
           
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