As a healthcare marketer, use Health Engagement to create and manage outreach
campaigns. The Patient and Member Outreach tools help you proactively engage and communicate
with members so that they are more involved in their care journey.
Required Editions
Available in: Lightning Experience
Available in: Enterprise and Unlimited Editions with Health Cloud,
Agentforce for Health Cloud, and Data Cloud add-on licenses
Patient and Member Outreach tools such as the Care Gap Closure Outreach Template make it easy
to keep your members educated and engaged. Let's take a look at the predefined components that
are available with this outbound engagement template.
Care Gap Closure Segment that segments records from the Unified Individual HECG DMO with
at least one open care gap and a care gap target resolution date that’s within 14 days from
the current date.
Care Gap Data Graph that joins data from the Unified Individual HECG DMO and other related
DMOs to get details to include in the outreach emails for care gap closure.
Care Gap Closure Identity Resolution that creates a unified profile of the member based on
the member 360 data.
Unify Health Risk Details batch data transform that joins Health Risk Evaluation, Health
Risk Evaluation Detail, and Health Risk Evaluation Outcome to create Unified Health Risk
Details.
Health Engagement: Close Care Gaps flow that verifies the unified individual and care gap
details, sends the email and SMS reminders, and takes actions based on the member's
response.
Email and SMS templates that are personalized for each member using the data graph merge
fields.
You can customize these components as per your business requirements.
Create and Manage Outreach Campaign for Care Gap Closure Use the Care Gap Closure Outreach Template to create a campaign that automatically sends personalized communication to members with one or more open care gaps. When a member receives an email, SMS, or both, they are reminded to complete their outstanding care tasks and close their care gaps.
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