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Advertising Inventory Management Workflow
Users with various roles and associations within a media organization use the advertising inventory calendar to manage and oversee the scheduling and availability of slots. The inventory calendar enables different team members to efficiently coordinate, update, and monitor the allocation of advertising space, ensuring smooth planning and execution of media campaigns.
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, and Unlimited editions with Media Cloud- Growth or Media Cloud- Advanced |
Let's consider the example of two advertising inventory sellers at Gotham Media for Dreamscape Flowers, Sarah and John. Sarah manages DreamHouse Realty, while John manages Cloud Kicks. Both use the booking calendar to reserve different types of inventory for the planning period from March 1 to March 14, 2025, at Dreamscape Flowers, Brooklyn, New York. Sarah and John can efficiently schedule and coordinate their advertising slots, ensuring that each brand's needs are met without overlapping or conflicting reservations.
On February 19, 2025, the booking calendar for Dreamscape Flowers shows the following inventory availability:
| Inventory Type | Location | Total Capacity | Availability Status |
|---|---|---|---|
| End Cap | End Cap at Dreamscape Flowers | 1 | Available |
| Digital Signage | Digital Checkout Screen at Dreamscape Flowers | 5 | Available 5/5 |
On February 19, 2025, at 10 AM, Sarah books slots for DreamHouse Realty's product launch with the following details:
| Inventory Type | Quantity | Reservation Period | Offer Price | System Actions and Calendar Updates |
|---|---|---|---|---|
| End Cap | 1 | March 1- March 14, 2025 | $100 |
|
| Digital Checkout Screen | 2 | March 1- March 14, 2025 | $100 |
|
On February 19, 2025, 10 AM, John checks availability and adds inventory to media plan for Cloud Kicks' new product launch.
| Inventory Type | Quantity | Offer Price | System Actions and Calendar Updates |
|---|---|---|---|
| Digital Checkout Screen | 1 | $120 |
|
Sarah confirms the reservation with DreamHouse Realty before the hold expiry. The media plan is approved, contracted, and converted to an order. The Digital Checkout Screen on the inventory calendar shows Available (2/5 Screens) with demand details Booked: 2 DreamHouse Realty, Added to Media Plan: 1 Cloud Kicks.
