Learn about Advertising Sales Management

Understand the roles and concepts related to Advertising Sales Management and map the capabilities of Advertising Sales Management with your business requirements. Explore the data model that supports the ad sales business processes and practices of publishers.

• Key Roles and Responsibilities in Advertising Sales Management
  Learn about the different user personas involved in implementing Advertising Sales Management for a publisher and for managing the publisher's ad sales business.
• Key Terms in Advertising Sales Management
  Familiarise yourself with the collection of terms that you come across while implementing or using Advertising Sales Management.
• Advertising Sales Management Data Model
  The Advertising Sales Management data model includes objects and fields that publishers can use to store and manage information about their ad sales business such as advertisers and agencies, ad placements, ad placement targeting criteria, media plans, and the ad sales lifecycle. The data model is built with industry-wide best practices, and you can adapt and extend the data model to meet your company’s unique needs.
• Map Business Requirements to Advertising Sales Management Capabilities
  Most publishers that serve advertisements follow some standard industry processes but each has their unique processes and process variations. Discover how publishers can map their business requirements to Advertising Sales Management features and leverage the flexibility of Advertising Sales Management and Salesforce Platform to do more.
• Try Out Advertising Sales Management with Sample Data
  Publishers and system integration partners can use sample data provided by Salesforce to explore and test Advertising Sales Management in sandboxes and trial orgs. The sample data is designed to reflect how can publishers manage their media properties, product portfolio, and pricing strategy in Salesforce. The sample data also consists of decision tables and a pricing resources that showcase how publishers and their partners can configure media plans and pricing logic on specific business requirements.