Ad Spaces and Creatives Tab of Line Item Configuration Panel

Ad Spaces

When configuring the publisher's product portfolio in Salesforce, the ad sales admin associates simple ad products with the publisher's media property ad spaces where the ad product can be served. When a media planner adds an ad placement to a media plan, the ad spaces related to the ad placement automatically become available for media planners to select from.

If an ad sales admin marks an ad space as the default ad space for an ad product, the ad space is automatically added as an ad space for the ad placement. In cases when there are multiple default ad spaces or in cases where media planners want to explicitly ensure that a specific ad space doesn't serve an ad placement, the media planner can exclude the ad space for the ad placement. For excluded as spaces, the media planner can;t add creative sizes.

Creative Sizes

After a media planners add the ad spaces for an ad placement, they can select the creative sizes to include for the ad space. After the media planners select the creative sizes, they can specify the details of the creatives that are planned to be served on the creative size:

• The count of creatives required for the creative size
• The companion creative that's planned to be served with the primary creative
• The orientation of the creatives

If media planner aren't able to find the ad spaces or creative sizes they expect to see for an ad placement, they can ask the ad sales admin to associate the ad space with the ad product or associate the creative size with the ad space. See Create Media Properties and Ad Attributes.