Media Cloud

Media Cloud is a unified, agile platform that enables media and entertainment providers to rapidly launch, monetize, and automate media experiences.

Media Cloud extends the Salesforce Platform to tackle industry challenges that media companies often face, while helping media companies get to know their customers and deliver top-notch customer experiences.

Rapidly build and automate business processes without code across subscription, ad sales, commerce and content sales with a digital-first, data-driven approach. Diversify revenue streams with integrated subscription, advertising, and commerce business models with an agile and scalable platform.

• Learn About Media Cloud
  Explore the major features of Salesforce Industries Media Cloud. Media Cloud extends the digital omnichannel capabilities of Salesforce by providing applications, features, and components to help your company to improve sales and provide excellent customer service.
• Advertising Sales Management
  Advetising Sales Management helps publishers manage their complete ad sales business in Salesforce.
• Agentforce for Media
  Build trusted, intelligent AI agents for your media business with Agentforce. Bring your agentic workflows to life with Agentforce assets that are provided with Agentforce for Media.
• Revenue Schedules for Media
  Revenue Schedules for Media empowers publishing companies to generate revenue schedules based on the broadcast or the Gregorian calendar and split forecasted revenue across months equally or in proration. Sales teams can easily track the revenue that's generated across months and adjust forecasts for forward looking amounts based on previous performance.
• Consumption Forecasting for Media
  Consumption Forecasting enables sales teams to predict revenue for future periods based on the actual revenue from past and ongoing advertisement campaign opportunities. For example, the revenue realized for opportunity product schedules can drive the forecasts. Admins can set up Consumption Forecasting to work with either the standard fiscal year or custom fiscal years, such as ones modeled on the broadcast calendar. Based on the sales team's requirements, the admin can configure different forecast types and leverage Data Cloud to generate forecasts using information from external billing systems.
• Advertising Inventory Management
  The Advertising Inventory Management feature streamlines advertising sales by providing a centralized calendar view, enabling teams to manage inventory with precision. It allows account executives to pitch, reserve, and cancel inventory slots with confidence, and suggest options to clients before finalizing orders. Inventory managers can also automate the release of unused slots, integrate with external systems, and standardize booking procedures using customizable templates. By optimizing these processes, businesses can reduce inefficiencies, improve productivity, and drive revenue growth.
• WideOrbit WO Traffic Integration
  Ad publishers can streamline the process of managing advertiser and agency accounts for local television and radio stations in Salesforce Media Cloud and WideOrbit WO Traffic by using a prebuilt MuleSoft Direct app or business APIs.
• Subscriber Lifecycle Management
  Subscriber Lifecycle Management helps media businesses engage customers through the subscriber lifecycle from discovery to retention.