Rate Cards and Demographic Codes for TV Ad Placements

The Advertising Sales Management app uses demographic codes to make sure that your TV ad placements reach the correct audience. The demographic code is used in a rate card to calculate the price for your TV ad placements.

• Rate Card Setup
  A rate card contains pricing information about media placements. Each publisher can set up multiple rate cards in the Advertising Sales Management app. When placements are added, an expression set determines which rate card is used in the media planning grid.
• About Grouped Rate Cards Based on Demographic Codes
  Advertising Sales Management provides some ready-to-use channel-based grouped rate cards out of the box. For these rate cards, the demographic code, either primary or secondary, is the group key.