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            Integrate Marketing Cloud Intelligence with Advertising Sales Management

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            Integrate Marketing Cloud Intelligence with Advertising Sales Management

            Marketing Cloud Intelligence with Advertising Sales Management provides dashboards showing real-time insights at the account and media planning levels.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            Advertising Sales Management displays dynamic dashboards which focus on the monetary side of your media campaign.

            The available dashboards include:

            Campaign Analytics

            Using the Campaign Analytics dashboard you can view data and analysis about the performance of your media campaign. Use the filters at the top of the dashboard to filter according to Media Campaign, Media Type, Placements, Ad Space, and Date Range.

            Executive Overview

            The Executive Overview dashboard gives you a visualization of your campaign revenue and pipeline revenue, along with the budgeted, forecasted, and remaining revenues, and the orphan revenue at risk. Use the filters at the top of the dashboard to filter according to Region, Sales Executive, Account, Media Type, Media Campaign, and Date Range.

            Individual Widgets

            Advertising Sales Management uses embedded Marketing Cloud Intelligence dashboards and widgets with in-context filtering. This means that if you access your Account details page, the widget filters to data specific to just your account.

            Inventory Analytics

            Price Adherence Analysis provides you with insights into the variance between a product's base rate and the final booked rate. With this, you can analyze the degree of discounting for a given product across multiple levels of aggregation.

            Inventory Demand Analysis provides you with insights into the demand pressure to fill inventory for a given product.

            Marketing Cloud Intelligence Integration Set Up

            To integrate Marketing Cloud Intelligence with Advertising Sales Management, you must set up the data streams between Marketing Cloud Intelligence, Advertising Sales Management, and your ad server.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            Before you Begin: Create a Google Ads Data Stream

            Next, follow these set up steps:

            Set Up Identity Provider in Advertising Sales Management

            Set up the Advertising Sales Management query endpoint and data stream.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            1. In your Advertising Sales Management org, go to Settings and click Setup.
            2. In Quick Find enter Identity and click Identity Provider.
            3. Click Enable Identity Provider.
            4. Click Download Certificate.
            5. Under Service Providers, click the link to navigate to Connected Apps, from where you can create a service provider.
            6. Under Web App Settings, select the option to Enable SAML, and enter the following information:

              • Entity ID: https://app.datorama.com

              • ACS URL: https://app.datorama.com/services/v2/auth/ssocallback?host=platform.datorama.com

              • Subject Type: Federation ID

              • Name ID format: urn:oasis:names:tc:SAML:1.1:nameid-format:unspecified

              Note
              Note

              For IdP Certificate, choose the certificate that got generated when enabling Identity provider.

            7. Enter the required information and click Save.

            Set up Single Sign-on Authentication for Marketing Cloud Intelligence

            Marketing Cloud Intelligence dashboards are displayed in Advertising Sales Management. However, to access these dashboards, you must log in to Marketing Cloud Intelligence and Advertising Sales Management. If you're using a single sign-on setup, you can set up your Advertising Sales Management application and your Marketing Cloud Intelligence instance to accept your single sign-on credentials. This will keep you from having to log in to Advertising Sales Management and Marketing Cloud Intelligence separately.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            1. Use your admin account to sign in to Marketing Cloud Intelligence.
            2. Under Account, navigate to Account Settings, and then click Single Sign-On.
            3. Select SAML 2.0 to enable Single Sign-On.
            4. Enter the Remote Login URL and the X.509 certificate from the Identity Provider.

              If you have the X.509 certificate stored in your local folder as a .pem file, open the file with a text editor and paste the contents of the file in the text box on your Marketing Cloud Intelligence screen.

            5. If required, change the default SAML NameID Format.
            6. If authentication is required, select Require authentication context.
            7. Click Save.

            You can now log in using your single sign-on credentials.

             
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