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            Set Up Digital Media Products

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            Set Up Digital Media Products

            To sell digital media placements through Advertising Sales Management, create your digital media ad product records.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            Follow these steps to define the ad size, ad space, ad server, and product association data for your digital ad placements.

            Create a Media Channel Record

            A media channel record for digital content in Advertising Sales Management contains information about the media type, pricing category, publisher, primary contact, and scheduled air start and end times for that particular media property.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            1. In the App Launcher, search for Media and click Media Channels.
            2. Click New.
            3. Select Digital from the Media Type drop down list.
            4. Enter values for the following fields, and click Save.
              Field Description
              Avialable Languages The available languages for the media channel.
              Name The name of the media channel.
              Pricing Category The pricing category for the Media Channel; whether Premium or Standard

            The media channel record is created and the associated Media Channel page opens. From here, you can add details about the publisher, scheduled air start and end time, pricing category, media type, and publication frequency. You can also create an associated Ad Space Specification. You can edit the information on this page at any time.

            Create an Ad Creative Size Type Record

            A creative represents the actual ad. The Ad Creative Size Type record in Advertising Sales Management captures information about the size, unit of measure, and the media type for a particular creative.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            1. In the App Launcher, search for Ad Creative and click Ad Creative Size Types.
            2. Click New.
            3. Enter values for the following fields, and click Save.
              Field Description
              Height The height of the digital ad placement
              Media Type The type of the digital placement. For example, digital banner or digital video
              Name The type of the digital placement. For example, digital banner or digital video.
              Unit of Measure The unit of measure for the dimensions of the digital ad placement
              Width The width of the digital ad placement

            The Ad Creative Size Type record is created and the Ad Creative Size Type page opens. You can edit the information on this page at any time.

            Create an Ad Space Specification Record

            You must create an Ad Space Specification record for your digital content in Advertising Sales Management as part of setting up your product. You can create an Ad Space Specification record from either within a Media Channel page or directly from the Service Home.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            1. In the App Launcher, search for and click Ad Space Specifications.
            2. Click New.
            3. From the Type drop down list, select Ad Space.
            4. Enter values for the following fields, and click Save.
              Field Description
              Ad Server The ad server which serves this ad space specification
              Ad Server Ad Space Identifier The unique ad server name and ID for the Ad Space Specification
              Ad Space Product The product associated with the Ad Space Specification
              Ad Space Type The type of the Ad Space Specification
              Media Channel The Media Channel ID
              Name A unique name for the Ad Space Specification
              Start Time The start time for the ad space specification
              Start Week Day The day of the week on which the ad space specification begins

            The Ad Space Specification record is created and the Ad Space Specification page opens. From here, you can view related Ad Space Creative Size Types and Ad Space Groups. You can edit the information on this page at any time.

            Note
            Note

            You must create a similar entry for the Ad Space Specification in your ad server. For more information about creatives in Google Ad Manager, see the Google Ad Manager documentation. Use the unique ID generated by Google Ad Manager as the AdServer AdSpace Identifier.

            Create an Ad Space Creative Size Type Record for Radio Ad Placements

            For each Ad Space Specification record, you must create an Ad Space Creative Size Type record in Advertising Sales Management. The Ad Space Specification record contains information about the Ad Creative Size Type and the associated Ad Space Specification.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            1. From the App Launcher, find and select Ad Creative Size Types.
            2. Click New.
            3. Specify a name for the Ad Creative Size Type, and specify the required information for your radio ad placement.
            4. From the Media Type list, select Radio, and click Save.

            Associate a Product with an Ad Space Specification

            To add your digital product to the catalog in Advertising Sales Management, associate the product with an ad space specification.

            Managed Package Icon This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

            1. Use App Launcher to search for and select Ad Space Specifications page.
            2. From the list, select the digital ad space specification for which you want to associate a product.
            3. Click Associate Product.
            4. On the Associate Product page, use the Product dropdown list to select the product that you want to associate with an ad space specification.
            5. Select the Object Type and click Save.
              Note
              Note

              The Product Name and the Product Code are auto-filled based on the details specified when adding the product to the catalog. See Create a Media Channel Record for Digital Content.

            The product is associated with the ad space specification, and the Product page loads. From here, you can set product attributes (such as rate type) and set up configuration rules. When you're done adding new attributes and configuration rules, click Synchronize Catalog to save your changes to the Advertising Sales Management catalog.

             
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