Integrate with Advertising Sales Management (Managed Package)

Learn how to integrate Advertising Sales Management with external ad servers such as Google Ad Manager, xG Linear, FreeWheel, or Triton Digital, and how to integrate with Salesforce services such as Salesforce Billing and Data Cloud.

This is an Advertising Sales Management on Managed Package feature. For Advertising Sales Management on Salesforce Platform, see Advertising Sales Management on Salesforce Platform.

How can integration help you? Media companies need a unified view of their audiences, including data from media systems and external data sources for profile enrichment for truly personalized media experiences.

Integrate with key media systems to power media personalization and for a complete audience view including content engagement, ad exposure, and media transactions. Integrate with key ad tech and subscription systems to power monetization via advertising sales and subscription sales.

Connecting media systems requires various levels of expertise depending on the systems you wish to integrate. Salesforce recommends working with an implementation partner or administrator familiar with APIs, OAuth2.0, connected apps, Google Ad Manager, and MuleSoft.

• Integrate with MuleSoft Direct for Media Cloud
  MuleSoft Direct for Media Cloud offers integration applications and connections for the Advertising Technology ecosystem. For example, you can use MuleSoft Direct for Media Cloud to integrate your external ad server with Advertising Sales Management.
• Integrate Marketing Cloud Intelligence with Advertising Sales Management
  Marketing Cloud Intelligence with Advertising Sales Management provides dashboards showing real-time insights at the account and media planning levels.
• Integrate Google Ad Manager with Advertising Sales Management
  Use Advertising Sales Management to efficiently manage advertising campaigns by centralizing and streamlining the process across multiple ad servers. To streamline the fulfillment process for direct-sold and programmatic advertising campaigns, you can integrate your Google Ad Manager with your Advertising Sales Management org.
• Understand Google Ad Manager Integration with Advertising Sales Management
  Advertising Sales Management with Google Ad Manager involves two integrations: a pre-built orchestration plan, and an integration procedure called Check Availability. Learn more about the integration details and expected integration workflow.
• Salesforce Billing Integration with Advertising Sales Management
  Advertising Sales Management integrates with Salesforce Billing to leverage the billing features and functionality, enabling you to automate the process of raising and delivering invoices to your customers.
• Salesforce Data Cloud Integration with Advertising Sales Management
  Show your customers personalized media content. Advertising Sales Management works with Salesforce Data Cloud for Marketing to help you segment your customers more granularly.