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Set Up and Maintain Retail Execution
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            Competitor Analytics

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            Competitor Analytics

            Use the Competitor Analytics dashboard to gain data-driven insights into competitor brand, product presence, and their impact during the promotion period.

            Required Editions

            Available in Enterprise, Performance, and Unlimited Editions where Consumer Goods Cloud is enabled

            Competitor Analytics Dashboard

            The dashboard contains these sections:

            • Competitor Products: View the average price, promotional price, and product facing for your brand and competitor brand. Compare these metrics to analyze your product pricing and visibility against competitors for each product or brand.
            • Competitor Asset Analysis: View the store response and analyze the presence of competitor products in stores during a specific promotion period.

            Filter the charts in the dashboard based on sales org, state, city, account, priority, company type, class of trade, category, and period.

             
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