Types of Promotion Check

Product Category Level

Companies often run promotional activities in retail stores for selected products. For example, to clear out stock before winter, you offer a 50% discount on all beverages sold across all stores. You can use the product category-level promotion check to verify the percentage increase in sales of the discounted products.

Product Level

Some promotions can be run for a specific product. For instance, your company launches a new flavor of ice cream. To increase product adoption and get early feedback, you can offer free samples in specific stores. Run a product-level promotion check to track the number of samples consumed and customer feedback on the samples.

General

You can also run promotions across all products without specifying a specific product or product category. For example, to boost overall sales, your company instructs all stores in a store group to offer $10 coupons to consumers on purchases above $150. You can run a general promotion check to ensure that adequate coupons are available for circulation and that banners are placed at strategic locations.