Uplift Prediction

Use prediction modeling to forecast the impact of a combination of promotions, tactics, and KPIs. Optimize the uplift volume by changing the KPIs and tactics in your promotion.

• Licenses and Permissions for TPM Revenue Prediction
  To predict uplift in TPM ensure that you enable TPM Revenue Prediction and Revenue Intelligence for Consumer Goods or CRM Analytics for Consumer Goods add-on licenses in your Salesforce organization. Additionally, assign the CRM Analytics Plus User permission set to your CG processing services user.
• Considerations Before Predicting Uplift
  Before predicting uplift in TPM, consider these limitations related to promotion duration, product count, custom calendar, and custom periods.
• Create a KPI Definition for a KPI Set
  Create a KPI definition for a KPI set to predict uplift in a promotion.
• Configure Tactic Templates for Uplift
  Configure the tactic templates that are related to the promotion template, and define the fields required to use Einstein Discovery’s prediction model for predicting uplift.
• Set Up CRM Analytics to Predict Sales Uplift Volume
  Get sales uplift predictions to gain insights into how specific promotion plans and KPIs impact sales by comparing them to your initial baseline sales forecast.
• Predict Uplift in a Promotion
  Improve the effectiveness of trade promotion strategies by predicting the sales uplift volume for each promotion.