Considerations for Choosing a Salesforce Org Strategy
You have three strategies to choose from when you set up Salesforce orgs with Trade Promotion Management (TPM).
Required Editions
Available in: Lightning Experience Available in: Enterprise and Unlimited Editions where Consumer Goods Cloud is enabled |
Single Salesforce Org
If you want centralized control and consistent business processes across your entire organization, this strategy is right for you. It works well for companies that don't operate globally and can manage their workflows in one Salesforce org. But if your business operates across multiple markets, you might run into some challenges. Managing unique regional processes, regulations, and customer needs in a single Salesforce org can increase complexity, compliance risks, and the chance of exceeding Salesforce org limits..
Dedicated Salesforce Org for Each Region
This strategy allows you to tailor your operations to each region while maintaining global standards. Salesforce recommends this strategy for most businesses because of these factors:
- Simplified business process management: Set up each regional Salesforce org to align with the specific business processes of that market. If your product and customer hierarchies differ significantly between regions, you can manage your templates without complex customizations.
- Better regulatory compliance: It's easier for regional Salesforce orgs to comply with local regulations. You can configure Salesforce orgs to meet specific data privacy and retention requirements of each region.
- Data volume and batch processing: Regional Salesforce orgs facilitate shorter and more manageable processing times.
- Better concurrency and user load: Multiple regional Salesforce orgs can help manage user concurrency better. The risk of exceeding system-wide limits is reduced and this leads to a better user experience.
Dedicated Salesforce Org for Each Country
This approach is ideal for businesses that need a lot of control at the country level, especially if there are major differences in products, services, or strategies between countries. Each country can have its own setup, and this gives you the flexibility to meet the unique needs of each market.
- Example of a Multi-Market Setup in a Single Salesforce Org
Let's look at an example of a multi-market setup in a single salesforce Org with the example of Northern Trail Outfitters. They use one Salesforce org and use sales organizations and business templates within the CG Cloud environment instead of creating separate Salesforce orgs for the U.S. and Canada. Dedicated sales organizations for the U.S. and Canada address market-specific needs, strategies, and compliance requirements.

