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Industries Data Models for Communications, Media, Energy, Government, Health, and Insurance
Salesforce Industries provides industry-specific data models, built on top of the Salesforce object model, for each of the industries served by each cloud. The logical entity relationship diagrams (ERDs) provided in this section illustrate the important entities and relationships for a given topic. The ERDs illustrate how Salesforce extends the standard Salesforce object model to tailor it to the needs of each industry.
- About Entity Relationship Diagram Notation
An entity relationship diagram (ERD), also known as an entity relationship model, is a graphical representation of an information system that depicts the relationships among people, objects, places, concepts, and events in that system. - Object Model Types
This topic explains the types of objects described in the object list for each vertical application. - Industries Communications Data Model
The Industries Communications data model is a comprehensive data model covering everything needed for a cloud BSS system across all communication markets (B2B, B2C, B2B2C) and all product lines (mobile, broadband, TV, fixed-line services, and other subscription services). - Insurance and Financial Services Data Model
The Industries Insurance and Financial Services data model is a comprehensive data model covering everything needed to address the complexities and challenges faced by cloud based insurance and financial services systems across all insurance markets. The model covers concepts including customer management, producer management, insurance product management, policy rating and quoting, policy issuance and administration, claims management, and much more. The Insurance and Financial Services data model is a 100% additive extension of the standard Salesforce data model and is designed to work with Salesforce Financial Services Cloud. Each ERD page in this section illustrates the important entities, relationships, and extensions to the Salesforce object model. For a list of the data, system, and integration objects for the Insurance and Financial Services data model, see the object list below. To understand the notation used in these diagrams, see About Entity Relationship Diagram Notation. - Vlocity Health Data Model
The Vlocity Health Insurance data model is a comprehensive data model covering everything needed for a cloud front and middle office system across all health and health insurance businesses (large group, small group, individual (ACA), and Medicare Advantage). - Energy & Utilities Cloud Data Model
The Energy & Utilities Cloud data model is a comprehensive data model covering everything needed for a cloud front-office system for energy and utilities marketing, sales and service in both competitive and regulated markets. - Media and Entertainment Data Model
The Media and Entertainment data model is a comprehensive data model covering everything needed to address the complexities and challenges faced by cloud-based media and entertainment systems serving all markets (B2B, B2C, B2B2C) and product lines. The data model covers concepts including product catalog management with pricing and promotions, selling with opportunities, quotes and orders, contract lifecycle management, and much more. The Media and Entertainment data model is a 100% additive extension of the standard Salesforce data model that leverages all the relevant Salesforce objects. Each ERD in this section illustrates the important entities and relationships including the extensions to the Salesforce object model for a given functional area. For a list of the data, system and integration objects for the Media and Entertainment data model, see the object list below. - Vlocity Government Data Model
The Vlocity Government data model supports a range of social assistance programs, helping agencies and non-profit organizations to effectively deliver service to people and households. It is a comprehensive data model covering a range of services like housing program administration, health, human services case management, foster care administration, and program performance management.


