Configure Events for Person Accounts

Create a person account for each Marketing Cloud Engagement contact who enters the journey. When a person account is created, an identical contact record is created in Sales or Service Cloud

1. Drag Salesforce Data onto the canvas.
2. Click Salesforce Data.
3. Select a primary object to be the event source.
4. Select the account object to be the source of this entry event.
5. Select to fire the event when records are created, updated, or both.
6. Select Person Contact ID (Contact) under Who do you want to inject?.
7. Create a filter for the account object. Under Attributes, drag primary object fields into the filter pane.
8. Add more filter criteria using the primary object's related objects if necessary.
9. Select journey data by expanding account fields. This data enters the journey with each contact.
10. To update the Person Account record during your journey, make sure that the field Account ID from the account object is added to Journey Data.
11. Select data from related objects listed below account if necessary.
12. These fields are added to journey data automatically.
    • The Person Contact ID found in the account record. Use this field to link the data extension to an attribute group. For example, link Contact Key to Account: PersonContactID.
    • The Contact record email address, which is added automatically to Default Channel Addresses
    • The Contact record email opt-out flag