Add a Distributed Marketing Multivariate Block to an Email Template

Add a multivariate block with up to 12 options to your email templates so that business users can choose between content variations.

1. In Content Builder, drag a Distributed Multivariate block onto the canvas.
2. Enter a selection name.
3. Enter a guidance message, if applicable.
4. Enter the variable name. Variable names can be 50 alphanumeric characters with no spaces or special characters.
5. Provide at least two options for the business user. Options can contain a maximum of 80 characters.
6. Click Done Editing. The variable is now available for use in AMPscript throughout the content.
   

   Tip Define Multivariate blocks before the variable is used in the content. As a best practice, place all multivariate blocks at the top of the email.

Example Your organization wants to provide its business users with a blank Happy Birthday email using Quick Send. Instead of using a single subject line, you can provide the users with subject line options.

You can also add free-form text to your subject line by clicking the Free-Form Text option.

First, create the email in Content Builder and drag a Distributed Marketing Multivariate block on the canvas. Configure it with something like the following:

• Selection Name: Subject Line
• Guidance Message: Select the subject line for this email
• Variable Name: customSubjectLine
• Option 1: Happy Birthday!
• Option 2: It’s Your Special Day!
• Option 3: Enjoy this birthday treat on us!

Then, in the subject line, enter AMPscript using your new variable instead of a static subject line. For example, %%=v(@customSubjectLine)=%%.