You are here:
Create Extended Reward Definitions
Channel managers can design diverse reward types for the company's referral program, including payout comissions for both advocates and referred parties. With extended rewards, channel managers get the flexibility to adjust reward values at runtime and control when rewards are issued. Use services like Flows or Apex to define processes for integrating with external downstream rewarding systems.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, Unlimited, and Developer Editions with Referral Marketing |
| Available in: Enterprise, Performance, and Unlimited Editions with Partner Ecosystem Management - Members or Partner Ecosystem Management - Login. Learn more about Referral Marketing with Partner Ecosystem management. |
| User Permissions Needed | |
|---|---|
| To create a extended reward definition: | Manage B2B Referrals permission set AND Edit permission on:
|
Add the Extended Rewards Definition related list to the referral program page layout. For more details on customizing page layouts, see Customize Page Layouts with the Enhanced Page Layout Editor.
Here are a few business scenarios where channel managers can create extended reward definitions to reward advocates and their referred parties: 6 months hands on Training on the collab platform.
| Business Scenario | Extended Reward | Example |
|---|---|---|
| A growing SaaS company offering a project management and collaboration platform, aims to accelerate enterprise-level adoption by targeting IT consulting firms and system integrators. They decide to leverage partners' existing relationships to gain more business customers. | For the partner (advocate):
For the referred party:
|
Partner refers a company resulting in a $100,000 annual subscription. Partner receives a 5% commission. The referred party benefits from free access to 6 months hands-on training on the collab platform. |
| A specialized robots manufacturing company seeks to encourage existing partners to advocate for products within their ecosystem. | For the partner (advocate):
For the referred party:
|
Partner refers a company leading to a new bulk robotic arm purchase. Partner receives free website branding for 6 months. The referred party gains a 1 year extended warranty. |
| A company specializing in SEO and content marketing for e-commerce aims to expand its client base by rewarding partners for referrals. If a partner has done business worth more than $8000 in the last year, they receive a 5.5% discount; otherwise, they receive a 4.5% discount. | For the partner (advocate) and referred party:
|
When a partner refers a company, both receive a discounted content marketing package. In this case, the partner had engaged in business worth more than $8000, so they receive a 5.5% discount. |
| A luxury hotel group seeks to expand its corporate event and group booking clientele through partner referrals from event planning agencies. They offer tiered rewards based on the total value of the referred booking. |
|
When a partner refers a company for an event, if the total booking opportunity is over $15,000, the referring agency receives a 8% commission on the net booking value, and the referred company receives a 8% discount on their event package. For bookings under $15,000, the referring agency receives a 5% commission, and the referred company receives a 5% discount. |
Here are a few things to consider when you create extended reward definitions:
- Unit Cost—The expense incurred by the company to provide one reward.
- You can define extended rewards, but you must set up external systems to implement them. Use services like Flows or Apex to create processes for integrating with external downstream reward systems.
- You can set up processes to determine criteria for offering advocates or their referred party additional rewards. If they meet these criteria, you can provide higher payouts or extra rewards.
- On the Extended Rewards Definitions related list of your referral program, click New.
-
Define your reward, and select Active.
Make sure that the correct program name is selected on the Source Reference field.
- Save your changes.
Cloud Kicks' B2B referral program rewards partners with a $2500 gift card per referred bulk order.
- Name: Refer and earn
- Description: Receive a $2500 Cloud Kicks gift card for every qualified corporate client you refer who places a bulk order.
- Type: Gift card
- Source Reference: Cloud Kicks Insider
- Unit Cost: $2500
- Image: https://rewardimage.jpg
