Analyze Your Data with Marketing Cloud Intelligence

Marketing Cloud Intelligence offers many tools for analyzing your data. All of these tools are found in the Analyze and Act tab.

For example pivot tables ensure that your data is being loaded correctly from the source into Marketing Cloud Intelligence and that the values are aggregating correctly. Pivot tables can be exported into reports that can be set to run as part of a workflow, in real time, or according to a defined schedule. Goals are monitoring tools that enable you to track KPIs, helping you improve your work strategies and outcome.

• Activation Center
  Use the Activation Center to connect to third-party platforms, such as Slack, Facebook Ads, and Google Ads, to trigger alerts, collaborate, and automate workflows in other systems. For example, you can create an action that sends a notification in Slack every time a certain campaign hits the target value you set for it.
• Einstein Marketing Insights
  Einstein Marketing Insights analyzes your data to show key factors that affect your marketing performance. Track your KPIs and verify that they perform as you intend by using Einstein Marketing Insights bots. For example, if you track the average time on your website, the bot can point out the path that increased the average time spent.
• Goals
  Use Marketing Cloud Intelligence Goals to track your performance KPIs. The goal tool helps you monitor your progress against benchmarks you set. Marketing Cloud Intelligence goals bring you closer to actionable insights and help you improve the efficiency and effectiveness of your data. You can visualize your goals in your dashboards allowing you to view and monitor your KPIs in context, and get notifications in real time for your KPIs.
• Pivot Tables in Marketing Cloud Intelligence
  Explore your data from multiple perspectives using pivot tables. You can calculate, summarize, and analyze data by seeing comparisons, patterns, and trends in your data. You can also create custom reports without using query formulas, such as SQL queries.
• Reports in Marketing Cloud Intelligence
  Use reports to retrieve, view, and share a detailed analysis of the data that you’ve integrated into Marketing Cloud Intelligence. You can save them locally or share them via email or the cloud. The data uploaded into Intelligence is displayed as a flat file and includes selected dimensions and measurements within a defined time range.
• Connect Marketing Cloud Intelligence with Tableau
  Connect Marketing Cloud Intelligence with Tableau to easily query your data. With the Marketing Cloud Intelligence Tableau integration, you get harmonization capabilities with Intelligence’s ETL solution and Tableau’s advanced visualization tools.
• Use Database Exports to Export Datasets
  Export data from Marketing Cloud Intelligence, and connect it to an enterprise database such as Snowflake and PostgreSQL. With Database Exports, automate the export of Intelligence marketing data. Enhance enterprise-wide analytics by making marketing insights accessible, and get a full view of your company’s data.
• Query Marketing Cloud Intelligence Data with the API Builder
  Use the Marketing Cloud Intelligence Query API Builder to perform advanced queries on your existing data.