Goals

Use Marketing Cloud Intelligence Goals to track your performance KPIs. The goal tool helps you monitor your progress against benchmarks you set. Marketing Cloud Intelligence goals bring you closer to actionable insights and help you improve the efficiency and effectiveness of your data. You can visualize your goals in your dashboards allowing you to view and monitor your KPIs in context, and get notifications in real time for your KPIs.

Here’s a video about tracking your business goals:

• Create a Goal
  Use goals to track your campaign KPIs and improve the outcome.
• Set Your Goal Filters and Values
  Filters can be set to customize your goal. You can filter goals according to a dimension or measurement value. For example, you can choose to filter your clicks goal by a specific campaign.
• Set Your Goal Notifications
  While your goal is active, you can get notified on the progress of your goals and where they stand compared to the benchmarks you set.
• Set Your Goal Actions
  In the Action section, define the actions you want taken for your goal.